WSI Digital Marketing Blog

WSI Digital Marketing Blog/

Google Partners Connect co-hosted by WSI Plano on November 15, 2017

Consumer behavior is constantly changing in the digital space. They ask for 24/7 access to information, to have options available to consider to make buying decision in shorter amount of time. Traditional business models in many industries are challenged due to this demand for readily available information by consumers. According to statistics collected by Google, More than half of internet traffic is now coming from smartphones and tablets. 79% of consumers start their research on smart phones, 60% of the ads were viewed on mobile device, & 75% of adults start their research on one device and move on to [...]

By |November 24th, 2017|Categories: Blog|0 Comments

Google Partners Connect co-hosted by WSI on Oct 18th, 2017

Digital Marketing Trends for Healthcare Businesses We had very informative session with our partners at Google, presenting from California. Learned about changing trends and traditional business models to accommodate for the ever-changing consumer behavior in the health care industry. Focus was on Healthcare industry and how the business model in this industry is challenged due to consumer demand to have access information NOW. Did you know average number of resources checked prior to a hospital visit is 12.4. So, it is critical for healthcare providers to reach right consumers at the right time. We also learned that Video and Search [...]

Chrome will Display Security Warnings on HTTP Sites from October 17, 2017

What is Safe Browsing?  Chrome will Display Security Warnings on HTTP Sites from October 17, 2017. Google has been planning to label http:// websites as non-secure from January 2017 & this is ultimately happening with roll out of Chrome version 62 in October. Google is forcing websites to make website browsing safe for the users, even if websites are not accepting credit card payments and other secure functions on the website. Any data users type, including their name, phone number, email address, etc. needs to be secure and to be protected from being hijacked. This can be ensured by the [...]

Google Partners Connect co-hosted by WSI on Sep 20, 2017

We had a great turn out at our August 16th Google Partner Event on Online Advertising Strategies. It was full of great information & we received positive feedback. If you missed it, no worries. Ask us to receive a copy of the recording. Based on the feedback and interest,  we are continuing our partnership with Google to host the next event. Join us for Google Partners Connect - A Free Live Stream Event Topic: B2B Marketing Strategies to grow your business online. Register today to join us to learn how digital marketing can help you thrive on the Web. Date & [...]

Improve Customer Engagement with Video Marketing

Video marketing is a proven and effective strategy to deliver personalized & appealing content to answer questions to problems that your prospective customers are trying to resolve. When you are investing time and efforts to create helpful videos on topics that are of interest to your target audience, you are setting yourself apart and stand out in the crowd. Here are few tips on how to implement an effective Video Marketing strategy.

By |September 6th, 2017|Categories: Video Marketing|0 Comments

Google Partner Connect: Co-Hosted by WSI on August 16th

We partnered with Google to host a free event on August 16th, 2017 on the topic of growing your eCommerce business and strategies surrounding acquiring new customers and retaining existing customers. We discussed tips and tricks on finding new leads and making the most of online marketing investment in preparation for the holiday season. Ready to transform your marketing, we are here to help you do just that. If you missed to attend this free event, we got you covered. You can view the recording of this live stream event here. Mark your calendar for our next Google Partner Connect [...]

Protecting your Website Content with Copyright

How to Protect your Website Content with Copyright An important facet of managing your online presence is protecting your online content. The internet makes it easy for your content to be found but it also allows for people to abuse this accessibility. However, there are simple steps you can take to prevent your online content from being used without your permission. Copyright Notice One of the simplest ways to protect your content is with a copyright notice.  Copyright protects all original works of authorship. This can include anything from literary works to computer software to musical compositions. An important thing [...]

Website Database Security to Protect Consumer Data

Website Database Security When people think of commodities things like gold, oil, or diamonds usually come to mind. However, in today’s world of online networks and globalization the most valuable commodity is in fact data. Recently, companies have been targeted by hackers resulting in massive data thefts and loss of consumer information. Securing your databases is a crucial part of shoring up your online security and protecting your company and consumers.   Types of Attacks Website database security is a critical step in ensuring that you data is protected from hackers. The most common types of database attacks are as [...]

Website Security: SSL Certificates

What is an SSL Certificate? When dealing with any sort of online transaction or exchange of information website security is paramount. An insecure website opens its users to having their information intercepted and stolen. To prevent this and create a secure connection from a web server to a browser, websites use small data files called SSL certificates.  These SSL certificates bind together a domain name, server name or hostname with the company name and location. This ensures the legitimacy of the connection. When an SSL certificate is present the address of the website will contains the word https to indicate [...]

Website Security: An Overview

Website Security – What you Need to Know? So you have a well-maintained, sleek website that represents your company to the outside world. What’s the next step? Well in this day and age, every website comes with security risks, and taking steps to secure your website is of utmost importance. The web security of website is relative and depends on several factors. A website with more network resources of financial value and controversial material requires better security resources than a website that does not have these things. Analyzing the security of your website is the first step for securing it. [...]