WSI Digital Marketing Blog

WSI Digital Marketing Blog/

Build Local Presence Online – Google Partners Connect May 2, 2018

Local Search Trends There are billions of local searches happening on Google every day. In honor of National Small Business week, we co-hosted this live stream event with Google, where we show how businesses can get in front of customers in their areas and share best practices for using Google My Business features, among other online marketing strategies. Mobile is a game changer in digital, more specifically in local landscape. Consumers opt to search on their mobile device in their moment of need and 30% of these mobile searches are related to a location. Building a local presence for your [...]

Google Partners Connect co-hosted by WSI Plano on March 13, 2018

Video Matters! Most powerful digital marketing strategy to capture and engage people & drive action. With Videos you can tell compelling stories that people can relate to & drive real business results. Watch this Video to learn about Video Marketing strategies & tools for your business. Feel free to reach out to us at 972-635-3550 or Email, if you have questions about Mobile Marketing strategies for your business.

Free Webinar – Are you complying with Google Guidelines?

We had a great turnout for the first session in Our Digital Marketing Strategies for 2018 Webinar series. If you missed the session, send us a request to receive a recording. Second Session of the Series coming up on March 29, 2018 at 11 AM. Topic is "Google search engine guidelines - How to comply & keep your brand presence online". Please mark your calendars for these upcoming sessions. You will receive registration reminders for these sessions. 2018 SPRING SCHEDULE: Session 1 – Thursday, February 22, 2018 11:00AM Session 2 – Thursday, March 29, 2018 11:00AM Session 3 – Thursday, [...]

Facebook’s News Feed Algorithm Change – What it means to your brand?

Why Facebook made changes to News Feed? Facebook has been listening to comments and suggestions from users over the past year. There were complaints from users about posts that they don't really care about showing up in their news feed. In order ensure people have better user experience,  Facebook started exploring changes to the algorithm. Main goals driving these changes were to prioritize: posts from people that they care about posts that translate to deeper, meaningful interactions between people posts that reflect more thought and care posts from people in the network On January 11. 2018, Facebook rolled out its [...]

Free Webinar Series – Digital Marketing Strategies for 2018

We are excited to announce the schedule for FREE DIGITAL MARKETING WEBINAR SERIES for 2018. First Session coming up on February 22, 2018 at 11AM. Topic for this session is "Facebook Algorithm Changes - How they affect your brand and how to adapt to these changes". Please mark your calendars for these upcoming sessions. You will receive registration reminders for these sessions. 2018 SPRING SCHEDULE: Session 1 – Thursday, February 22, 2018 11:00AM Session 2 – Thursday, March 29, 2018 11:00AM Session 3 – Thursday, April 26, 2018 11:00AM Session 4 – Thursday, May 24, 2018 11:00AM

Google My Business Now Supports Video

You can now showcase your products & services on Google My Business page with Video content. Google has now rolled this feature to everyone. Checkout this article for more information regarding this feature & leverage for content marketing. GOOGLE MY BUSINESS NOW OFFICIALLY SUPPORTS VIDEO Contact us for help or with question on this topic.

By |January 24th, 2018|Categories: Blog|0 Comments

Google Partners Connect co-hosted by WSI Plano on November 15, 2017

Consumer behavior is constantly changing in the digital space. They ask for 24/7 access to information, to have options available to consider to make buying decision in shorter amount of time. Traditional business models in many industries are challenged due to this demand for readily available information by consumers. According to statistics collected by Google, More than half of internet traffic is now coming from smartphones and tablets. 79% of consumers start their research on smart phones, 60% of the ads were viewed on mobile device, & 75% of adults start their research on one device and move on to [...]

Google Partners Connect co-hosted by WSI on Oct 18th, 2017

Digital Marketing Trends for Healthcare Businesses We had very informative session with our partners at Google, presenting from California. Learned about changing trends and traditional business models to accommodate for the ever-changing consumer behavior in the health care industry. Focus was on Healthcare industry and how the business model in this industry is challenged due to consumer demand to have access information NOW. Did you know average number of resources checked prior to a hospital visit is 12.4. So, it is critical for healthcare providers to reach right consumers at the right time. We also learned that Video and Search [...]