Kriti Web Solutions - Digital Marketing Blog · Global Knowledge, Local Results

Mobile SEO – Optimize Your Mobile Website

January 18, 2012 | No comments

Overview

As the number of consumers owning smart phone has increased exponentially over the years, volume of searches over mobile internet has grown significantly. It is crucial for businesses to consider SEO in their mobile marketing strategies, to ensure that their web sites are found easily on mobile browsers.

There are a number of Mobile Browsers out there and they differ in their supported features. Different mobile Operating Systems support different browsers and some browsers only display mobile websites that are optimized. Refer to this list of Mobile browsers.

Mobile SEO

Here are some key factors that influence mobile SEO that can get your business maximum exposure in mobile search engines.

First and foremost strategy in Mobile SEO is Mobile Friendly website. If Mobile website is not easy to navigate, driving traffic from Mobile SEO is not effective. Refer to Google’s blog post for tips on building mobile friendly website
Stay away from the solution that reformats your main site for mobile phones, by running through third-party template based system. This solution does not take care of screen rendering for various devices and hence makes it very hard to navigate your site.
Consider a fully optimized mobile site that provides key functionalities that are useful for users on the go. This makes the navigation of the site lot easier and provides much better user experience. This will help you with search engine rankings as well.
Techniques to optimize mobile website for search engines are not very different from those you have used for traditional websites. You need follow basic guidelines of SEO such as,

Page Titles,
Page descriptions & headings
Keywords in headings and text
Outbound links
Search Engine Compatibility

However, due to limited screen size on smart phones, length of keywords used in mobile search is shorter. Google’s Mobile Keyword Research Tool allows you to set Mobile filter to list Mobile relevant keywords.

5. Generate Sitemap for the mobile site and submit to search engines. This helps in getting the pages indexed in search engine database.

6. Prevent using flash that cannot be displayed on iphones currently. HTML5 is expected to resolve this issue.

Conclusion

Mobile SEO is a very powerful strategy that you can adopt and leverage the power of Mobile Search to drive significant traffic to your website. Once you got the attention of Mobile User by displaying high up in search results, your options are many. You can engage the user with other integrated mobile strategies, such as social media marketing, & location based marketing. This helps build your brand in the Mobile world and in turn your online reputation.

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Mobile Web Sites OR Mobile Apps?

December 5, 2011 | No comments

Overview

If you are a business venturing into Mobile Marketing world, choosing between Mobile Web Site and Mobile App is a difficult task, unless you understand the pros and cons of each. With this knowledge you can better evaluate the benefits of the two options and relate them to your business needs. This post will help you in understanding the two options better, so you are better informed when it is time to choose between the two.

Mobile Apps

Mobile applications are application software developed for hand held devices. These need to be developed using the native code on the device platform. Most popular platforms are from Google (Android) and Apple (iPhone).

Pros:

Apps use native code on the mobile device. Using native code usually results in higher performance
App is distributed through native app stores and potentially enhances distribution
Apps can work offline & launch on Single click from an icon
Apps can help build customer loyalty & can bring repeat customers
Apps can utilize native functionality of Smart Phones (camera, gyroscope, and push notifications). This offers richer functionality

Cons:

Apps need to be developed for each mobile device platform. This can easily drain your resources.
Apps require approval from each device app store. Revenue sharing with app stores such as iTunes & android market
Apps don’t achieve success in App stores unless close to the top in the category
Apps need to be pushed to customers via text or emails and require users to download. Also, require users to download updates
Apps are not easily scalable

Mobile Web Sites

Pros:

Mobile Web Sites Can be designed to work on any device platforms
There is no need to download websites. They can be found in Search Engines
Mobile Web Sites are easier to support and maintain. Less expensive than apps
Mobile Websites updated automatically. No need for downloads.
You don’t need to get authorization from third party distributors and no Revenue Sharing

Cons:

Mobile Web Sites need to be optimized to be found on search engines
Cannot guarantee performance with Web Sites. Depends on how well the sites are built
Offline browsing of web sites not available on all devices
Mobile Web Sites cannot access all of the Smartphone’s native functionality (camera, gyroscope, and push notifications).
Mobile Web Sites are limited in functionality

Summary

Now, your decision to choose between mobile websites and mobile app, depends on where you are in your business and how much resources you have to invest in marketing.

If you are an established brand, you are better off implementing apps to add more value to your brand and increase customer loyalty. Since your customers already love your products, you can add some fun to their shopping, with feature-rich apps.
If you are still in the process of establishing your brand, your best option is to go with mobile website with most important services that you offer, so you can provide more content/information on the web site for customers to learn about your brand. Use Mobile apps for promotional campaigns, fun games, etc. to retain the customer base you build.

If you have further questions regarding Mobile Marketing options for your business contact us through our Digital Marketing Web Site.

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Mobile Marketing Strategies

November 7, 2011 | No comments

Overview

In the previous post I shared with you tips on how to determine whether or not Mobile Marketing fits into your overall marketing strategy. By now, you have done your research in the industry and determined that Mobile Marketing is relevant for your business. If you are ready to adopt Mobile Marketing into your business marketing plan, here are the next steps.

Define the goals for your marketing campaign(s) – generate leads, retain existing customers, offer promotions, improve brand awareness, loyalty programs, etc.
Research your target market
Determine which channel(s) is(are) effective and relevant to reach your target market/demographics & how to integrate them
Design & implement your campaign with carefully crafted marketing message
Keep the campaign exciting with prizes, fun games, etc. to make your customers to want to come back to participate
Measure the results of the campaign and use the data to further optimize the campaign

Mobile Marketing Strategies

There are multiple mobile marketing channels available to run your campaign(s). Few channels that you can consider are:

SMS (Short Message Service)
MMS (Media Message Service)
Mobile Web Sites
Mobile Applications
QR Codes
Location Based Services

1. SMS

This strategy is used to send out simple text blasts to consumers regarding an event reminder, event sign up, short-term promotion, etc. If you are considering this strategy, always be sure to use consent-based list and give consumer an option to opt-out of this communication. This strategy particularly works well for businesses such as restaurants, spas, night clubs, happy hour event venues etc. to send out event reminders, discount coupons, etc.

2. MMS

This strategy is used to send out text, or media such as slideshow, audio and video to mobile phones. This can work for any business that sells products. They can attach image of the product they are promoting or personalized video message about the product, in marketing messages.

3. Mobile Web Sites

Mobile websites are websites that are compatible with hand held devices. Due to limitation in the size of screen and small space for keys, it becomes very difficult for users to navigate your website that is designed for desktop/lap top computers. In order to improve user experience in browsing your website on handheld devices, you have to make sure that the website is compatible. Before designing a mobile website, Identify 4 or 5 main functions that are going to be handy for visitors when they are on the go. These functions are going to drive your mobile website. Do not go with the quick fix option of using third party tool that allows you run your main website through to generate skinnier version of the site. This does not serve the purpose.

4. Mobile Apps

Mobile applications are application software developed for hand held devices. These can be downloaded from software distribution platforms. Mobile apps are useful when you want to promote specific products/services in your business. Few tips on how you can use mobile apps for your business:

Allow customers to download coupons
Earn reward points through loyalty program
Promote events that you are sponsoring
Allow customers to communicate with each other about your products and services.
Build brand awareness by selling on mobile software distribution platforms

5. QR Codes

QR Code (Quick Response Code) , also known as 2D bar code that stores information horizontally and vertically. QR codes can store up to 7,089 characters that can be encoded in the form of text, URL or other data.

In order to make use of QR codes, smart phone users need to download QR code readers compatible on their smart phones. Once they have the reader, all they do is to take a picture of the QR code with the reader. Few ways you can use QR codes effectively for your business.

Send customers to company webpage for that product
Coupon page
Send a text message to accept an offer, etc.

QR codes are still catching up in the US. These are widely used by restaurants, packaging companies, real estate agents, automotive industry, and many othe B2C industries. B2B industries need to define clearer goals, before they start using QR codes for marketing.

6. Location Based Services

Location-based mobile marketing is a great way to link social media and mobile marketing campaigns together. Location-based social networks such as Foursquare, Loopt and Gowalla allow people to interact, share and recommend places based on their physical location.

Conclusion

Before you start incorporating one or more of the mobile marketing strategies listed above, invest time in learning how the new strategies blend with other online marketing campaigns that you already have in place. If you don’t have a in-house resource to put together a integrated strategy, seek help from a professional. You can enhance the results of your campaign by integrating mobile marketing strategies into your overall strategy. Some of the benefits of this integration are:

Consistent brand experience
Reduce costs by identifying less profitable marketing channels
Provide customers with multiple ways to connect with you

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Mobile Marketing – Is It Right For Your Business?

October 10, 2011 | No comments

Current Trends

There is a paradigm shift in the way marketers communicate with the consumers. One-way messaging strategy is no longer effective. As the use of smart phones and tablets is increasing exponentially, marketers now have two-way communication media channels to effectively reach their personalized messages to the hand-held devices.

Marketers adopted SMS and MMS marketing, several years ago, to send out marketing messages to the consumers. However, SMS and MMS by themselves are not effective any longer. “Mobile Marketing” is a blend of several strategies, such as Mobile Websites, Location Based Marketing, Mobile Advertising, & Mobile Apps along with SMS and MMS strategies.

According to eMarketer, 7% of internet users use their mobile phones for browsing the internet. This number is expected to increase to 18% by 2012. The amount of internet traffic coming to the websites from mobile phones has significantly increased. This shift in trend highlights the importance of providing improved user experience in browsing on Mobile devices.

Is Mobile Marketing Right For You?

Before jumping into implementing Mobile Marketing Strategy for your business, it is important to know its relevance for your business and how it can help achieve your goals.

There are few obvious reasons why Mobile Marketing can be effective.

Communicating to your customers via their mobile devices makes your marketing message more personal and effective.
Via Mobile Campaigns you can reach your customers quickly and be sure that your message is read within minutes of it being received. Because, people carry their mobile device on them at all times.
It is very easy to share content. If your marketing message has some value to the consumer, they are likely to share that message with their circle.
Every activity on in a mobile marketing campaign can be tracked to a single phone numbers, and make it easy to measure the effectiveness of the campaign.

Now, next step is to determine, how Mobile Marketing can help achieve your business goals. Some of the business goals for you to consider are:

If Mobile Marketing can help in retaining customers and build brand loyalty by closing the the gap between existing customers becoming repeat customers. One way to achieve this is by keeping existing customers engaged with product promotional offers, & discounts
If you are already leveraging Social Media Marketing to build your brand online, integrating Mobile Marketing strategy such as Location Based marketing (Four Square, Bright Kite, Gowalla, etc.) with Social Media Marketing can boost online engagement with customers significantly.
If your site traffic measurement shows considerable amount of traffic coming from mobile phones, creating a mobile friendly website might be a great way to enhance users’ browsing experience on their mobile phones and keep them engaged on your mobile website
If you are in a industry where information is update frequently, Mobile Apps might be a great way to keep your customers up-to-date with most current information about what’s going on in your business
If you are already running SMS and MMS campaigns, these are still effective if you integrate with rest of the strategies in your Mobile Marketing Campaign.

Conclusion

Now that we have established the fact that there is enough potential to grow your business with mobile marketing campaign(s), it is time for you put a program in place. Do not attempt into dive into Mobile Marketing without doing research. Invest in research on the industry and competitors. Make sure you find out where your target market is, before choosing a platform to run your campaign. Once you have all the data you need, choose the right tools to run & measure a successful campaign.

If you have questions regarding Mobile Marketing Strategies for your business, send us your questions via our Digital Marketing Web site.

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Google+ Vs. Facebook

August 26, 2011 | No comments

History

Facebook has monopolized the social networking world for past several years. MySpace was still popular when Facebook came out in early 2004. Slowly, Facebook took over and currently has approximately 700 million users. Facebook is still evolving in many aspects such as privacy/security, & sharing information. Even with the short comings Facebook has had, it has become very popular because of the features it offers for networking. There was no other social networking platform that even came close to being as popular as Facebook, until Google+ was
unveiled recently. Within weeks Google+ has picked up more than 10 million users and it is only expected to grow. Main advantage I see with using Google+ is the ease of integrating information with various Google layers such as Google Apps, YouTube, Flickr, Picasa, Google+1 button.

Overview

Main features in Google+ that I would like to highlight,

Organize streams by circles
Ease of sharing photos and videos through Google hosted websites such as YouTube, Picasa, Flickr
Simplified privacy settings
Option to selectively share with circles that are relevant

Google+ has not implemented all the features that Facebook has, but it is very simple & easy-to-use as is now. One main feature Google+ lacks is a feature similar to Facebook fan pages, to promote businesses. For right now, businesses may consider ,
1. A Gmail address dedicated for business, through Google Apps or just for email, and keep Google+ account separate for business OR
2. Separate circles for clients, prospects and business acquaintances to be relevant with updates.

Google+ Vs. Facebook

1. Profile Visibility

Google+: allows you to selectively block/publish information in your profile to public. So, if you still want to visible on the web, but only want to disclose certain information to the public, you can do so by going into your profile and clicking on each field in your profile and changing visibility options.

Facebook: does not allow you to selectively block/publish your profile information

2. Circles

Google+: Similar to Friends list in Facebook, Google+ has Circles. You can add your connections to appropriate circles and keep them organized, so you can share relevant updates with these circles. This makes sharing information very easy. I can selectively share my posts with circles, & not worry about posting information irrelevant to many of my connections. I like the flexibility to hide people who are in my circles, to rest of the public. This protects the privacy of my circles.

Facebook: Facebook lets you organize your connections in friends lists. But, sharing selectively with these lists is not possible yet. I can not hide my friends list from Facebook users that are not in my network.

3. Posts, Streams

Google+: I have an option to look at streams selectively by circles, or all streams in one page. I love this feature. Google+ also separates the posts/links I shared with my circles by +1ing (Liking) them.

Facebook: All the updates appear on in one place. If there are too many posts, I miss some posts because I have to scroll down so much. This does not happen in Google+ unless, each circle have too many posts, which is highly unlikely!

4. Videos & Chat (Hangout)

Google+: Google+ has “Chat” feature and Video Talk with “Hangout” features. I can control who I like to hangout with. by selecting circles or individual names. Cool thing is that my circles can see the hangout in their streams. With this
feature Google+ has also integrated YouTube. You can watch YouTube together with circles/friends you are hanging out with.

Facebook: has Chat & Video features

5. Sparks

Google+: you can signup to receive updates on topics of your interests such as movies, recipes, travel, etc. and share with friends.

Facebook: You can become fans of groups that you like to follow. But not comparable to Sparks.

6. Photos

Google+: – I love the convenience of sharing pictures from websites I use to share pictures like Picasa. I can control who I am sharing the album with. I don’t have to share all my albums with all my circles. I can do this selectively
I can also upload pictures to picasa (cloud) from my Android phone & share them later selectively.

Facebook: does allow you to upload pictures to share. However, you can not share them selectively with your lists.

7. Games

Google+: has not made its way deep into gaming, contests, quizzes, etc. in this trial version yet. We have to wait and see where Google+ will go from here.

Facebook: offers numerous options for gaming, contest & quizzes.

Conclusion

Even though Google is the largest internet company in the world, it is still a long way from taking over Social Networking world. We can not expect all Facebook users to make the transition, & abandon Facebook. Facebook users may start using Google+ as another platform for social networking, like I have. However, there is a large group of individuals and businesses that were skeptical about adopting Facebook into their lives/businesses due to privacy/security concerns. For this group, Google+ might be the answer.

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Platforms for Building Your Brand Online

July 27, 2011 | No comments

If you are wondering where to begin building your brand online, following checklist will come in handy to prioritize and implement marketing strategies for your business.

As a business owner, you may have already setup a legal entity for your business by registering with the state and other entities depending on the type of business you are in. It is equally important to also secure a domain name for your business. You may not be thinking about building a website right away, but you must secure your brand name by
- registering one or more domain name(s) for the website, with GoDaddy OR NetworkSolutions or any other registrar of your choice.
- Securing your brand on social media profiles, such as

Once you have secured your brand, you can put a marketing plan together to adopt marketing strategies into your business. Prioritize strategies depending on your business environment and demographics.
- If your target market is not looking for your products and services on social media profiles, Social Media Marketing may not be the best option for you. You can determine the effectiveness of different strategies by evaluating industry trends and competitive analysis data that is available for you. You can seek help from a professional if you need help on how to get started.
If you are going to defer company website for a while, customize your social media profiles to be consistent with your brand, so consumers can get to know who you are. Just having a profile online is not going to get you any exposure. Follow some of the tips I shared in my previous blog posts on how to remain active on social media profiles.
When you are ready to build company website, spend time in understanding your target market demographics. Information you gather in the research process is going to come in handy in designing your website in choosing the look and feel for the website and in choosing the right content to publish on the site. Consult with a professional and get help in designing a professional website. After all, this is going to be your greatest marketing tool for long time. You want the website to be built on a platform that is scalable and also
easy-enough to update content, to keep your website fresh and up-to-date.
Consider hiring a Web Copy writer, if you are pressed for time and can’t focus on writing content by yourself. This is going to help you getting your website launched on time, so you can start marketing. Get into the habit if writing content in your spare time, that you can post on blogs and article websites. Remember, ”Great content in the Right Context is the King”. Content Marketing is the best way to present yourself as an expert in the industry.

Once you have a professional website, integrate all your social media profiles with the website, and start driving traffic from search engines and social media to your website.

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How to Build Your Brand Online?

June 24, 2011 | No comments

Overview

Are you asking yourself the question “How well is my business branded online?” and are unable to answer the questions or not really sure about your answer?

Be assured that you are not alone. However, you can set yourself apart from many other businesses that are in the same boat, by starting to educate yourself about how to brand your business online and asking for help in achieving the goal. There are numerous platforms that are available to businesses to build brands online. But, it is critical that you understand your market before you do anything.

How to Build Your Brand Online?

First and foremost thing to do is to take a look at your website and see how it has performed during the time it has been online, based on the demographics you cater to. Get a professional opinion on look & feel, content, & usability of the website and see if is in fact serving the purpose for the visitors and helping them in their buying process. Consider improving the website, if there is room for making it better, & keep it current. Next step is to promote your website by driving traffic to it from various platforms.

I often get asked by business owners, whether they can do away from building a company website and use social media profiles such as Face book fan page, & twitter to promote their business. The fact is, Social Media Profiles cannot replace your website. They provide great platform to build your network online and engage in conversation. However, in order to build your brand online & present yourself as an expert and valuable resource in the industry, you need a platform where you can make these resources available to your customers. You have limited options to achieve this using social media profiles.

Benefits

Your goal is to make consumers recognize your expertise & quality of products and services. By having a web platform that you can work with, & by getting into the habit of keeping the website current with latest industry news, tips to consumers and other useful resources, consumers will recognize you as an expert and consider using your services.

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Social Media Marketing

May 16, 2011 | No comments

Overview

In my previous post, I shared with you “How to Optimize Social Media”. By Optimizing your Social Media Profiles, you are in good place to improve rankings with search engines. However, if you really want to market your products and services on social media platforms by building a strong fan base, you have to consider launching social media marketing campaigns. Once you have SMO plan in place and you have resources to manage the profiles on a regular basis and to respond to fan base in a timely manner, you can engage in Social Media Marketing activities.

Social Media Marketing Checklist

This list gives you a list of important items to jump start Social Media Marketing campaign. In addition to these, you can come up with other creative ways to market on social media, once you have run the campaign for a while.

Across Platforms

Before starting your marketing campaign in one or more social media platforms for your business, find out where your target market is active.
Have a social media policy in place for employees who are allowed to participate in online conversation about your brand. This is critical to set a standard for responding to fans & to avoid any negative publicity. If you do get into such situation, be proactive to handle in a timely manner to avoid major damage to your brand.
If you are going to use in-house resource to manage social media profiles for your business, be sure to train them for doing the job effectively. You also have the choice of outsourcing the effort.

Always plan ahead. If you are planning on running a seasonal promotion for holidays and other occasions, have your marketing road map in place ahead of time, so that your are ready to launch the campaign at the right time, when consumers are ready to shop.
Be sure to measure the results of all the activities and adjust strategies as needed.

Facebook Marketing

Try to set-yourself-apart from rest of the crowd. Customize your facebook business page with nice graphics consistent with your brand and promote your products and services through these graphics. Always encourage fan page visitors to “Like” your page and become a fan, to receive offers on promotions.
Take advantage of paid campaigns such as Face Book Ads to build brand awareness and build your network. This is great way to build your fan base.
Explore the option of running contests that are available on Facebook, to create excitement and actively engage your fans.
Explore the new “Deals on Facebook ” feature to offer discounts on your products and services, to encourage fans and their friends to Buy from you.
Always encourage your fans to share news about your products and services with friends and family.

LinkedIn Marketing

100% profile completeness recommended.
Ask for recommendations/endorsements from your colleagues and managers.
Join groups that are relevant to your industry.
Support Non-profit organizations and involve in community activities.
Respond to queries posted by members in your network that are relevant to what you do and show that you are an expert. Always post your opinion on topics started by members in your group.
Follow news in your industry and share with your network. Comment on news shared by others, if you find it valuable.

Twitter Marketing

Setup/Skin twitter profile for your business
Start following tweets relevant to your industry. This will help you make yourself visible to other followers and they may start following you.
Retweet news that you find valuable.
Reply to Tweets that you find valuable .
Follow news relevant to your industry and share with your followers.
Be visible in the network with valuable information and show that your are an expert.
Don’t connect your twitter profile to facebook profile. Use them appropriately

Blogs

Choose blogging platforms such as wordpress, which are easy to manage. Install plugins for SEO, Spam blocker, & RSS feeds
Constantly gather content. Write bits and pieces of content as and when you come across something new you learned and that you would like to share. Once you have enough content (300-400 words), convert it to an easy-to-read format it and post on your blog.
Optimize the post with Search Engine Friendly description and keywords. This makes your post to be found on search engines and drive traffic to your blog. If visitors like your style they subscribe to receive feeds from your blog.
Follow other bloggers in your industry and comment on blog posts that you find valuable. You can share other blog links in your posts as well, to add more resources to your content.
Syndicate your blog posts on other social media platforms & social bookmarking networks.

YouTube Marketing

Setup/Skin youtube channel for your business.
Keep your videos short (<5 min) and authentic. Video testimonials from your customers are an excellent way to promote your products and services.
Use keywords in title and descriptions to optimize the video for search engines.
Start and end video with your logo & link with contact information.
Syndicate same video on multiple video portals.

Kriti Web Solutions

Digital Marketing

www.kritionlinemarketing.com

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How to Optimize Social Media?

May 2, 2011 | No comments

Overview

Just to recap what I shared in my previous post, when you don’t have resources to manage social media profiles and engage fans in conversation on an ongoing basis, your best option is to adopt Social Media Optimization (SMO) strategies. You are working in the background creating links from various social media platforms, which in turn results in optimization.

Tips on Optimizing Social Media

If you have chosen to adopt SMO strategies for your business, here are some tips that might come in handy. Optimization takes work, initially. Once you have done it a few times, it becomes a habit. However, if you want to be really consistent with your tasks and be effective, you need to set Campaign Guidelines, to follow:

Optimize your social media profiles, with keywords in “about” content and ALT-tag for images in image gallery. Some of the popular platforms are LinkedIn, Face book, Twitter, YouTube & Blog.
Design a blue print/schedule for social media activities that need to be performed on a daily/weekly/monthly basis. This is the schedule that needs to be followed by resource responsible for executing Social Media Plan. If you are going to use in-house resource, be sure to train them for doing the job effectively. You also have the choice of outsourcing the effort.
Syndicate content. Content can be in the form of Text, Video or Images. For example, if you are writing two blog posts a month, when you publish the blog posts, syndicate these posts to multiple platforms & bookmarking sites. There are tools/plug-ins available to automate this process. If you have scheduled one video per month, optimize the video with tags and SEO friendly descriptions in YouTube & syndicate the same video to multiple video parking sites. Content syndication generates many quality links, & contributes to SMO.
Be sure to measure the results of all the activities

Kriti Web Solutions, Digital Marketing

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Why you need SEO & SMO strategies in Your Digital Marketing Plan?

April 18, 2011 | No comments

Overview

Search Engine Optimization (SEO) is still a key strategy to strengthen online visibility and improve reputation with major search engines (Google, Yahoo, & MSN). But, getting results with SEO strategies alone could be a drawn out process. Because of this, most businesses are adopting SEO in conjunction with one or more Social Media strategies, to improve online visibility in less time. Be sure to consult a professional or do your research, to evaluate whether these strategies are relevant for your business and then put a plan in place to execute these strategies.

History

Few years ago, social media was popular among individuals to interact with family and friends, and stay in touch. It was not the norm for businesses to have fan pages and build their network online. So, businesses allocated their marketing dollars towards paid-search marketing, such as Google Adwords and search engine optimization (SEO) to improve rankings in organic search. As we are aware of the fact that Search Engine Optimization is a long term strategy, for some businesses it took lot longer than others, to achieve rankings in search engines, even after aggressive link building and content marketing strategies. This is not the case anymore, since businesses now have the option of adopting social media strategies in their marketing plan, based on the proven results in the industry relevant to their business.

Current Trends

Now, businesses can allocate resources between Search Engine Optimization (SEO) and Social Media Optimization (SMO) / Social Media Marketing, and achieve results in less time. By engaging in Social Media Optimization, it is now easier to adopt Social Media Marketing Strategies as well.

If you are a hands-off type of business and don’t have resources to manage Social Media profiles and engage in conversation with fans on a regular basis, SMO is the best option for you. Once you have SMO plan in place, if you have resources to manage the profiles on a regular basis and respond to fans in a timely manner, you can engage in Social Media Marketing activities.

Benefits:

By executing both SEO, SMO & Social Media Marketing strategies effectively, you are leveraging the power of the internet to: