WSI Digital Marketing Blog

WSI Digital Marketing Blog/

Protecting your Website Content with Copyright

How to Protect your Website Content with Copyright An important facet of managing your online presence is protecting your online content. The internet makes it easy for your content to be found but it also allows for people to abuse this accessibility. However, there are simple steps you can take to prevent your online content from being used without your permission. Copyright Notice One of the simplest ways to protect your content is with a copyright notice.  Copyright protects all original works of authorship. This can include anything from literary works to computer software to musical compositions. An important thing [...]

Website Database Security to Protect Consumer Data

Website Database Security When people think of commodities things like gold, oil, or diamonds usually come to mind. However, in today’s world of online networks and globalization the most valuable commodity is in fact data. Recently, companies have been targeted by hackers resulting in massive data thefts and loss of consumer information. Securing your databases is a crucial part of shoring up your online security and protecting your company and consumers.   Types of Attacks Website database security is a critical step in ensuring that you data is protected from hackers. The most common types of database attacks are as [...]

Website Security: SSL Certificates

What is an SSL Certificate? When dealing with any sort of online transaction or exchange of information website security is paramount. An insecure website opens its users to having their information intercepted and stolen. To prevent this and create a secure connection from a web server to a browser, websites use small data files called SSL certificates.  These SSL certificates bind together a domain name, server name or hostname with the company name and location. This ensures the legitimacy of the connection. When an SSL certificate is present the address of the website will contains the word https to indicate [...]

Website Security: An Overview

Website Security – What you Need to Know? So you have a well-maintained, sleek website that represents your company to the outside world. What’s the next step? Well in this day and age, every website comes with security risks, and taking steps to secure your website is of utmost importance. The web security of website is relative and depends on several factors. A website with more network resources of financial value and controversial material requires better security resources than a website that does not have these things. Analyzing the security of your website is the first step for securing it. [...]

Increase Your Lead Conversions With These Landing Page Tips

Far and away, the best thing about landing pages – whether you already have them or are just getting started – is their ability to help you convert more leads without increasing traffic by a single website visitor. Consider that in most cases, increasing your website’s conversion rate by a measly 1% will improve your bottom line more than doubling your website’s traffic numbers. That’s right, since website conversion is focused on improving what you currently have rather than chasing something you don’t have, we believe it’s a great place to start improving any digital marketing strategy. The cost is [...]

Tips to Improve Lead Generation with Digital Advertising

Digital Advertising to improve Lead Generation We get it: as a marketing executive, quality lead generation is one of, if not THE most important thing to your business. And without active and engaged customers you can’t survive – let alone drive profits! But as you may have already experienced, setting up a successful digital advertising campaign is easier said than done. In fact, the common challenge we see businesses like yours having is figuring out how to implement an online lead generation strategy that is both fast and efficient in driving new leads and sales to your business. The good [...]

30 Greatest Lead Generation Tips, Tricks & Ideas (New eBook)

Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we know. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream. For many business owners and marketers, generating leads can feel like an impossible task, often because so much is at stake with the health of the business depending on those leads. One of our favorite lead generation tricks is Calls-to-action (CTA). CTAs are the secret sauce to driving people [...]

HTTP Vs HTTPS: Should you make the switch?

What is HTTPS? HTTPS stands for Secure-Hyper-Text-Transfer-Protocol. HTTP protocol (without the 'S' for secure) is used for transfer of information from Web Server to a Web Client such as a browser. This information transfer is at the risk of being intercepted by third parties, to steal sensitive information. Until recently, HTTPS was recommended and mandatory for eCommerce websites that require sharing of payment information such as credit cards, bank account, SSN, etc.  to allow for encrypted browsing & protect the information from being intercepted by third parties, when transferred from web server to a browser. Many businesses are now wondering [...]

Website Must Haves’ For Driving Traffic, Leads, & Sales

Why Do you Need Website in Your Online Marketing Strategy? Whether B2B, B2C, non-profit, global or local, every business needs an online presence to reach potential customers online. A company's website is its virtual storefront, open 24 hours a day, 7 days a week. According to recent survey by 1&1 internet, up to 40% of small-to-medium businesses don't have a website to promote their products and services.   If you are not among the 40% & You already have a website, but not getting the traffic that you hoped for to generate leads and you keep wondering what it takes [...]

The Dallas Power Forum 2017

I am honored and excited to have been selected to be a speaker at the first ever Dallas Power Forum where like-minded women will gather for a day of networking, learning, laughter, and encouragement. Join us for a special event to empower women throughout Texas to become all they can be! The Dallas POWER Forum will jump start your 2017 on every level of success, connection, and possibilities that you haven’t yet imagined for yourself. Commit to yourself, show up for YOU and more importantly for your sisters, and let’s begin the next chapter that shows what professional women are [...]