Kalpana Murthy

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About Kalpana Murthy

I own & operate WSI digital marketing consulting business in Plano, TX. We offer consulting & digital marketing services to small & medium businesses to help them build strong online presence for their brand. Our strategies include analysis, web site design, marketing strategies on search engines, social media, & mobile marketing platforms to leverage power of the internet to generate leads.

New Research Data Uncovers Unique Opportunities for Mobile Apps

Research shows 92% of smartphone users actively use Mobile apps. Mobile Apps have become an integral part of people's daily routines in personal & professional life. Well thought out and done right, advertising through mobile apps can be successful both at reaching decision makers and at driving desired positive action.   Two insights marketers will likely find quite surprising. First, the research uncovered that, because people consider smartphones an extension of themselves and apps are used throughout the day, apps reach broad audiences at times when other marketing channels can’t, creating unique reach opportunities. Second, the most recent research uncovered [...]

By |August 14th, 2018|Categories: Mobile Marketing|0 Comments

Google Introduces Simpler Brands & Solutions

Google is introducing simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. In this blog, the company's talks about why these new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses. These solutions allow marketers to deliver valuable, trustworthy ads and improve consumer experience with online shopping.  Few key changes happening with the new solutions: Google AdWords is becoming Google Ads Stronger collaboration with Google Marketing Platform Google Ad Manager: A unified platform Transparency and controls people can trust Read the complete article If you [...]

Google Speed Update Rolled out for All users Can Affect Page Ranking

Google Speed Update - Why Now? User experience while browsing will make or break your marketing campaign, depending on how fast your website loads especially on mobile browsers. If page takes too long, user is going to leave the site and continue looking for other options. Google has been educating marketers to broadly think about performance of the website that affects user's experience, regardless of the technology used, and to take action to make necessary improvements to the site.  As of 7/9/18, the "Google Speed Update" is rolled out for all users. This update will only affect the pages that [...]

Retail Marketing Strategies – Google Partners Connect June 20, 2018

Retail Shopping Trends Today's consumer behavior & how they interact with retailers has changed dramatically due to growth in connectivity. Digital shoppers are expected to represent over 1.8 billion of the global population.  The retail landscape has changed but the importance of the holiday season remains constant. To win, brands must meet today’s curious, demanding and impatient consumers with consistent, seamless and assistive experiences. Shoppers are open to buying from new retailers, as long as they are finding what they are looking for in the moment. So, it is imperative for retailers to adopt to this trend and not just [...]

Build Local Presence Online – Google Partners Connect May 2, 2018

Local Search Trends There are billions of local searches happening on Google every day. In honor of National Small Business week, we co-hosted this live stream event with Google, where we show how businesses can get in front of customers in their areas and share best practices for using Google My Business features, among other online marketing strategies. Mobile is a game changer in digital, more specifically in local landscape. Consumers opt to search on their mobile device in their moment of need and 30% of these mobile searches are related to a location. Building a local presence for your [...]

Google Partners Connect co-hosted by WSI Plano on March 13, 2018

Video Matters! Most powerful digital marketing strategy to capture and engage people & drive action. With Videos you can tell compelling stories that people can relate to & drive real business results. Watch this Video to learn about Video Marketing strategies & tools for your business. Feel free to reach out to us at 972-635-3550 or Email, if you have questions about Mobile Marketing strategies for your business.

Free Webinar – Are you complying with Google Guidelines?

We had a great turnout for the first session in Our Digital Marketing Strategies for 2018 Webinar series. If you missed the session, send us a request to receive a recording. Second Session of the Series coming up on March 29, 2018 at 11 AM. Topic is "Google search engine guidelines - How to comply & keep your brand presence online". Please mark your calendars for these upcoming sessions. You will receive registration reminders for these sessions. 2018 SPRING SCHEDULE: Session 1 – Thursday, February 22, 2018 11:00AM Session 2 – Thursday, March 29, 2018 11:00AM Session 3 – Thursday, [...]

Facebook’s News Feed Algorithm Change – What it means to your brand?

Why Facebook made changes to News Feed? Facebook has been listening to comments and suggestions from users over the past year. There were complaints from users about posts that they don't really care about showing up in their news feed. In order ensure people have better user experience,  Facebook started exploring changes to the algorithm. Main goals driving these changes were to prioritize: posts from people that they care about posts that translate to deeper, meaningful interactions between people posts that reflect more thought and care posts from people in the network On January 11. 2018, Facebook rolled out its [...]

Free Webinar Series – Digital Marketing Strategies for 2018

We are excited to announce the schedule for FREE DIGITAL MARKETING WEBINAR SERIES for 2018. First Session coming up on February 22, 2018 at 11AM. Topic for this session is "Facebook Algorithm Changes - How they affect your brand and how to adapt to these changes". Please mark your calendars for these upcoming sessions. You will receive registration reminders for these sessions. 2018 SPRING SCHEDULE: Session 1 – Thursday, February 22, 2018 11:00AM Session 2 – Thursday, March 29, 2018 11:00AM Session 3 – Thursday, April 26, 2018 11:00AM Session 4 – Thursday, May 24, 2018 11:00AM

Google My Business Now Supports Video

You can now showcase your products & services on Google My Business page with Video content. Google has now rolled this feature to everyone. Checkout this article for more information regarding this feature & leverage for content marketing. GOOGLE MY BUSINESS NOW OFFICIALLY SUPPORTS VIDEO Contact us for help or with question on this topic.

By |January 24th, 2018|Categories: Blog, Google News|0 Comments