Kalpana Murthy

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About Kalpana Murthy

I own & operate WSI digital marketing consulting business in Plano, TX. We offer consulting & digital marketing services to small & medium businesses to help them build strong online presence for their brand. Our strategies include analysis, web site design, marketing strategies on search engines, social media, & mobile marketing platforms to leverage power of the internet to generate leads.

Facebook’s News Feed Algorithm Change – What it means to your brand?

Why Facebook made changes to News Feed? Facebook has been listening to comments and suggestions from users over the past year. There were complaints from users about posts that they don't really care about showing up in their news feed. In order ensure people have better user experience,  Facebook started exploring changes to the algorithm. Main goals driving these changes were to prioritize: posts from people that they care about posts that translate to deeper, meaningful interactions between people posts that reflect more thought and care posts from people in the network On January 11. 2018, Facebook rolled out its [...]

Free Webinar Series – Digital Marketing Strategies for 2018

We are excited to announce the schedule for FREE DIGITAL MARKETING WEBINAR SERIES for 2018. First Session coming up on February 22, 2018 at 11AM. Topic for this session is "Facebook Algorithm Changes - How they affect your brand and how to adapt to these changes". Please mark your calendars for these upcoming sessions. You will receive registration reminders for these sessions. 2018 SPRING SCHEDULE: Session 1 – Thursday, February 22, 2018 11:00AM Session 2 – Thursday, March 29, 2018 11:00AM Session 3 – Thursday, April 26, 2018 11:00AM Session 4 – Thursday, May 24, 2018 11:00AM

Google My Business Now Supports Video

You can now showcase your products & services on Google My Business page with Video content. Google has now rolled this feature to everyone. Checkout this article for more information regarding this feature & leverage for content marketing. GOOGLE MY BUSINESS NOW OFFICIALLY SUPPORTS VIDEO Contact us for help or with question on this topic.

By |January 24th, 2018|Categories: Blog|0 Comments

Google Partners Connect co-hosted by WSI Plano on November 15, 2017

Consumer behavior is constantly changing in the digital space. They ask for 24/7 access to information, to have options available to consider to make buying decision in shorter amount of time. Traditional business models in many industries are challenged due to this demand for readily available information by consumers. According to statistics collected by Google, More than half of internet traffic is now coming from smartphones and tablets. 79% of consumers start their research on smart phones, 60% of the ads were viewed on mobile device, & 75% of adults start their research on one device and move on to [...]

Google Partners Connect co-hosted by WSI on Oct 18th, 2017

Digital Marketing Trends for Healthcare Businesses We had very informative session with our partners at Google, presenting from California. Learned about changing trends and traditional business models to accommodate for the ever-changing consumer behavior in the health care industry. Focus was on Healthcare industry and how the business model in this industry is challenged due to consumer demand to have access information NOW. Did you know average number of resources checked prior to a hospital visit is 12.4. So, it is critical for healthcare providers to reach right consumers at the right time. We also learned that Video and Search [...]

Chrome will Display Security Warnings on HTTP Sites from October 17, 2017

What is Safe Browsing?  Chrome will Display Security Warnings on HTTP Sites from October 17, 2017. Google has been planning to label http:// websites as non-secure from January 2017 & this is ultimately happening with roll out of Chrome version 62 in October. Google is forcing websites to make website browsing safe for the users, even if websites are not accepting credit card payments and other secure functions on the website. Any data users type, including their name, phone number, email address, etc. needs to be secure and to be protected from being hijacked. This can be ensured by the [...]

Google Partners Connect co-hosted by WSI on Sep 20, 2017

We had a great turn out at our August 16th Google Partner Event on Online Advertising Strategies. It was full of great information & we received positive feedback. If you missed it, no worries. Ask us to receive a copy of the recording. Based on the feedback and interest,  we are continuing our partnership with Google to host the next event. Join us for Google Partners Connect - A Free Live Stream Event Topic: B2B Marketing Strategies to grow your business online. Register today to join us to learn how digital marketing can help you thrive on the Web. Date & [...]

Improve Customer Engagement with Video Marketing

Video marketing is a proven and effective strategy to deliver personalized & appealing content to answer questions to problems that your prospective customers are trying to resolve. When you are investing time and efforts to create helpful videos on topics that are of interest to your target audience, you are setting yourself apart and stand out in the crowd. Here are few tips on how to implement an effective Video Marketing strategy.

By |September 6th, 2017|Categories: Video Marketing|0 Comments