Kalpana Murthy

Home/Kalpana Murthy

About Kalpana Murthy

I own & operate WSI digital marketing consulting business in Plano, TX. We offer consulting & digital marketing services to small & medium businesses to help them build strong online presence for their brand. Our strategies include analysis, web site design, marketing strategies on search engines, social media, & mobile marketing platforms to leverage power of the internet to generate leads.

Chrome will Display Security Warnings on HTTP Sites from October 17, 2017

What is Safe Browsing?  Chrome will Display Security Warnings on HTTP Sites from October 17, 2017. Google has been planning to label http:// websites as non-secure from January 2017 & this is ultimately happening with roll out of Chrome version 62 in October. Google is forcing websites to make website browsing safe for the users, even if websites are not accepting credit card payments and other secure functions on the website. Any data users type, including their name, phone number, email address, etc. needs to be secure and to be protected from being hijacked. This can be ensured by the [...]

Google Partners Connect co-hosted by WSI on Sep 20, 2017

We had a great turn out at our August 16th Google Partner Event on Online Advertising Strategies. It was full of great information & we received positive feedback. If you missed it, no worries. Ask us to receive a copy of the recording. Based on the feedback and interest,  we are continuing our partnership with Google to host the next event. Join us for Google Partners Connect - A Free Live Stream Event Topic: B2B Marketing Strategies to grow your business online. Register today to join us to learn how digital marketing can help you thrive on the Web. Date & [...]

Improve Customer Engagement with Video Marketing

Video marketing is a proven and effective strategy to deliver personalized & appealing content to answer questions to problems that your prospective customers are trying to resolve. When you are investing time and efforts to create helpful videos on topics that are of interest to your target audience, you are setting yourself apart and stand out in the crowd. Here are few tips on how to implement an effective Video Marketing strategy.

By |September 6th, 2017|Categories: Video Marketing|0 Comments

Google Partner Connect: Co-Hosted by WSI on August 16th

We partnered with Google to host a free event on August 16th, 2017 on the topic of growing your eCommerce business and strategies surrounding acquiring new customers and retaining existing customers. We discussed tips and tricks on finding new leads and making the most of online marketing investment in preparation for the holiday season. Ready to transform your marketing, we are here to help you do just that. If you missed to attend this free event, we got you covered. You can view the recording of this live stream event here. Mark your calendar for our next Google Partner Connect [...]

Increase Your Lead Conversions With These Landing Page Tips

Far and away, the best thing about landing pages – whether you already have them or are just getting started – is their ability to help you convert more leads without increasing traffic by a single website visitor. Consider that in most cases, increasing your website’s conversion rate by a measly 1% will improve your bottom line more than doubling your website’s traffic numbers. That’s right, since website conversion is focused on improving what you currently have rather than chasing something you don’t have, we believe it’s a great place to start improving any digital marketing strategy. The cost is [...]

Tips to Improve Lead Generation with Digital Advertising

Digital Advertising to improve Lead Generation We get it: as a marketing executive, quality lead generation is one of, if not THE most important thing to your business. And without active and engaged customers you can’t survive – let alone drive profits! But as you may have already experienced, setting up a successful digital advertising campaign is easier said than done. In fact, the common challenge we see businesses like yours having is figuring out how to implement an online lead generation strategy that is both fast and efficient in driving new leads and sales to your business. The good [...]

30 Greatest Lead Generation Tips, Tricks & Ideas (New eBook)

Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we know. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream. For many business owners and marketers, generating leads can feel like an impossible task, often because so much is at stake with the health of the business depending on those leads. One of our favorite lead generation tricks is Calls-to-action (CTA). CTAs are the secret sauce to driving people [...]

HTTP Vs HTTPS: Should you make the switch?

What is HTTPS? HTTPS stands for Secure-Hyper-Text-Transfer-Protocol. HTTP protocol (without the 'S' for secure) is used for transfer of information from Web Server to a Web Client such as a browser. This information transfer is at the risk of being intercepted by third parties, to steal sensitive information. Until recently, HTTPS was recommended and mandatory for eCommerce websites that require sharing of payment information such as credit cards, bank account, SSN, etc.  to allow for encrypted browsing & protect the information from being intercepted by third parties, when transferred from web server to a browser. Many businesses are now wondering [...]

Website Must Haves’ For Driving Traffic, Leads, & Sales

Why Do you Need Website in Your Online Marketing Strategy? Whether B2B, B2C, non-profit, global or local, every business needs an online presence to reach potential customers online. A company's website is its virtual storefront, open 24 hours a day, 7 days a week. According to recent survey by 1&1 internet, up to 40% of small-to-medium businesses don't have a website to promote their products and services.   If you are not among the 40% & You already have a website, but not getting the traffic that you hoped for to generate leads and you keep wondering what it takes [...]

The Dallas Power Forum 2017

I am honored and excited to have been selected to be a speaker at the first ever Dallas Power Forum where like-minded women will gather for a day of networking, learning, laughter, and encouragement. Join us for a special event to empower women throughout Texas to become all they can be! The Dallas POWER Forum will jump start your 2017 on every level of success, connection, and possibilities that you haven’t yet imagined for yourself. Commit to yourself, show up for YOU and more importantly for your sisters, and let’s begin the next chapter that shows what professional women are [...]