Do you have the Support of a Trusted Partner for Digital Marketing If you are like many small business owners, sitting at your Ipad or Laptop to work on the blog, or social media to promote your business is probably the last thing on your mind while you are busy taking care of your customer needs. Unless you have a resource who understands and is capable of handling these tasks consistently on a daily basis, your brand presence online is going to suffer. It is challenging to keep up with everything you have to do to: keep your rankings on [...]
You can now showcase your products & services on Google My Business page with Video content. Google has now rolled this feature to everyone. Checkout this article for more information regarding this feature & leverage for content marketing. GOOGLE MY BUSINESS NOW OFFICIALLY SUPPORTS VIDEO Contact us for help or with question on this topic.
Digital Advertising to improve Lead Generation We get it: as a marketing executive, quality lead generation is one of, if not THE most important thing to your business. And without active and engaged customers you can’t survive – let alone drive profits! But as you may have already experienced, setting up a successful digital advertising campaign is easier said than done. In fact, the common challenge we see businesses like yours having is figuring out how to implement an online lead generation strategy that is both fast and efficient in driving new leads and sales to your business. The good [...]
Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we know. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream. For many business owners and marketers, generating leads can feel like an impossible task, often because so much is at stake with the health of the business depending on those leads. One of our favorite lead generation tricks is Calls-to-action (CTA). CTAs are the secret sauce to driving people [...]
Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads, and then your new leads into paying customers. DOWNLOAD INFO GRAPHICS - 5 STEPS FOR MARKETING AUTOMATION SUCCESS Successfully delivering appropriate messages helps you to lead customers step-by-step through their buying cycle. In this video, we highlight the 5 best practice guidelines to get marketing automation working for your business. Contact us if you would like to schedule a demo of Marketing Automation Software,
Overview CRM (Customers-Relations-Management) sounds like a big term, but in reality it is an essential and beneficial component for businesses in all sizes, that manage a customer database in some form. Businesses that leverage CRM systems to manage their customer relations and sales process, have an edge over those that haven't adopted a system in their sales process. What is a CRM? CRM is a system that you can implement in your business to streamline sales and marketing functions, to help your sales and marketing resources perform their tasks efficiently. If you are a start up company, you may not [...]
In this extremely noisy & competitive digital marketing space, businesses are having difficulty navigating and cutting through the noise , to build a strong online presence. There are overwhelming number of choices for businesses to consider, before putting a digital marketing plan together. This is not a trivial task. Industry data analysis, competitive analysis, target market analysis, & many more research tasks to be completed before narrowing down the platforms to focus on to reach the target audience and build engagement. We have put together this video to simplify this task of planning and learn how to achieve the best [...]
Majority of the Landing Pages online are constructed poorly. Landing pages that don't have clear benefits of the product or service and with no call-to-action elements, often fail. Aligning your landing page design with your digital marketing goal, is critical to the success of your campaign. Well designed page is more likely to convert visitors into leads. Knowing what will attract and persuade a visitor to take the next step will help boost any conversion rate. This short video highlights the starting points and the overall anatomy of having an effective landing page that converts. Enjoy! Download free eBook "Landing Page Optimization - [...]
As a business owner, choosing the right digital advertising platform to promote products & services can be a challenging task. Step-by-step process to identify the right target market online, & the relevant online search criteria to capture that market will eliminate the guess work and help you develop a well-defined online marketing plan & achieve your marketing goal. Watch this short video that illustrates 5-step process to increase leads & sales with an effective digital advertising campaign. Contact us to learn more about digital advertising campaign for your business.
In the previous post in the series, I shared the importance of having an effective content marketing strategy to reach your ideal customer online and build credibility. I hope you enjoyed the short video illustrating the same & ready to take the next step and build a content strategy for your business. Challenge most businesses face is the time it takes to generate good content that can really engage prospects and clients with the brand. But, if you invest your time in understanding your ideal customer and their challenges, & have buyer persona, building a content strategy will not be difficult. You have [...]