Google News

Home/Google News

Google Speed Update Rolled out for All users Can Affect Page Ranking

Google Speed Update - Why Now? User experience while browsing will make or break your marketing campaign, depending on how fast your website loads especially on mobile browsers. If page takes too long, user is going to leave the site and continue looking for other options. Google has been educating marketers to broadly think about performance of the website that affects user's experience, regardless of the technology used, and to take action to make necessary improvements to the site.  As of 7/9/18, the "Google Speed Update" is rolled out for all users. This update will only affect the pages that [...]

Chrome will Display Security Warnings on HTTP Sites from October 17, 2017

What is Safe Browsing?  Chrome will Display Security Warnings on HTTP Sites from October 17, 2017. Google has been planning to label http:// websites as non-secure from January 2017 & this is ultimately happening with roll out of Chrome version 62 in October. Google is forcing websites to make website browsing safe for the users, even if websites are not accepting credit card payments and other secure functions on the website. Any data users type, including their name, phone number, email address, etc. needs to be secure and to be protected from being hijacked. This can be ensured by the [...]

Google Partner Connect: Co-Hosted by WSI on August 16th

We partnered with Google to host a free event on August 16th, 2017 on the topic of growing your eCommerce business and strategies surrounding acquiring new customers and retaining existing customers. We discussed tips and tricks on finding new leads and making the most of online marketing investment in preparation for the holiday season. Ready to transform your marketing, we are here to help you do just that. If you missed to attend this free event, we got you covered. You can view the recording of this live stream event here. Mark your calendar for our next Google Partner Connect [...]

Why Doorway Pages are Detrimental to your Website Ranking

Google Announced couple of months ago, their continued effort to improve the quality of search for consumers. As a part of this effort, Google is introducing new guidelines for Doorway Pages, pages that are created to rank high for specific search queries. This is in an effort to discourage webmasters from using low quality, duplicate content on the website, just to boost their ranking in search results. Google Doorway Algorithm is officially launched and websites with door way pages are affected significantly with this roll out. This especially affects websites that are using doorway pages, to promote multiple locations for same services, [...]

Google Indexing Tweets for Mobile Search

If you don't have a twitter account for your business & you are still speculating the benefits of using twitter for your business, there is one more reason why you have to get on board soon. Starting from 5/19/15, Google has started indexing tweets to show up in Mobile Search results. If mobile traffic is important to drive foot traffic into your business location, it is time for you to look at Google Analytics data collected for your website, & see how you are doing in mobile space. Be sure to include twitter marketing strategy into your mobile marketing plan, to take [...]

Google algorithms updates and SEO

What the latest Google algorithms mean for SEO and keyword research – and your online marketing strategy   Google is wild about evolution and latest google search algorithm changes might feel a bit like being thrown to the beasts - although they have the deceptively innocuous names of  Penguin, Panda and most recently, Hummingbird. These shifts have altered SEO keyword research and the way companies conduct their online marketing strategies. More specifically, Hummingbird means that strategies must be active and focused on mobile and genuinely good content. The tiniest of birds is the namesake of one massive shift for search [...]

Google Introduces Universal Analytics

Overview Universal Analytics from Google introduces many useful features into analytics, to help us get a better understanding of user behavior on our website & beyond.Features that were only available to developer community are now released to General Public for more flexibility & better customization. Universal analytics gives is new features with better customization options, simplified feature configuration, custom metrics & multi-platform tracking. With Multi-platform Tracking using measurement protocol Universal Anlytics gives you the great fliexibilty of sending data from any digital device to analytics, so you can collect data from more than just your website. Setting Up Universal Analytics If you already [...]

Organic Link Building & Google Penguin Updates

Overview While we are eagerly waiting for Google's changes to Penguin  in next few weeks, I think it is logical to revisit one of the major changes to its Search Algorithm, Google rolled out in April 2012. Main reason behind this roll out was to discourage webmasters & SEO managers from black-hat link building practices. These changes (also known as Penguin) caused significant fluctuations in SERPs for websites around the world. Google has kept up with tightening the guidelines ever since to result in better Search results. However, this has caused many websites hard to recover from drop in rankings. How [...]

Google+ Vs. Facebook

History Facebook has monopolized the social networking world for past several years. MySpace was still popular when Facebook came out in early 2004. Slowly, Facebook took over and currently has approximately 700 million users. Facebook is still evolving in many aspects such as privacy/security, & sharing information. Even with the short comings Facebook has had, it has become very popular because of the features it offers for networking. There was no other social networking platform that even came close to being as popular as Facebook, until Google+ was unveiled recently. Within weeks Google+ has picked up more than 10 million [...]

Google Indexing the Web in Real Time?

There is a possibility that Google might start indexing sites in real time. What this means to you, if Google really implements real-time indexing? In normal scenario, a small website might be getting indexed may be couple of times in a month. However, on this small site, if you are submitting several blog posts in a day, every time you submit a blog post, it is getting indexed instantly and this can do wonders to your page ranking. Drawback of this scenario is that, like any other site managers, spammers can start taking advantage of the new indexing technique. So, [...]