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Google Speed Update Rolled out for All users Can Affect Page Ranking

Google Speed Update - Why Now? User experience while browsing will make or break your marketing campaign, depending on how fast your website loads especially on mobile browsers. If page takes too long, user is going to leave the site and continue looking for other options. Google has been educating marketers to broadly think about performance of the website that affects user's experience, regardless of the technology used, and to take action to make necessary improvements to the site.  As of 7/9/18, the "Google Speed Update" is rolled out for all users. This update will only affect the pages that [...]

Tips for Finding Focus in a Mobile World

Are you able to keep up with the changes in the Digital Marketing Space? You can not afford to not keep the focus and stay on top in this competitive market to stay ahead and have a competitive edge! In our previous post, we talked about 7 steps for finding the best Digital Marketing Mix to reach the marketing goal for your business. One of the steps is to find your focus in a Mobile World. Mobile Technology is in the front and center of your Digital Marketing Mix. In order to help you find a solid focus and adopt [...]

Google Rolling out Mobile Search Algorithm Changes

As more and more users browse the internet on their mobile devices to look for products & services, Google is trying to make the search results more relevant on mobile devices & wants to make to sure websites that the consumers land on are mobile-friendly or responsive and provide better user experience. In an effort to achieve this goal, Google has announced that significant changes to its search algorithm for mobile search results ranking are on the way. Roll out of these changes will happen over few days, starting from April 21, 2015. These changes will affect mobile searches in all [...]