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Make Mobile Experience a Brand Builder for your Business

Mobile users are not ready to accept less-than-great browsing experience, while they are in a hurry to make a purchase or trying to find a place near by or even when they are researching on a topic, product or service. If your website is not loading instantly on mobile, you have lost a potential customer. According to Google Research data, these mobile moments do matter. They make or break the brand experience for buyers.  When a shopper has a great brand experience on their mobile phones, there is more likely-hood of them coming back and shopping on your website again. [...]

New Research Data Uncovers Unique Opportunities for Mobile Apps

Research shows 92% of smartphone users actively use Mobile apps. Mobile Apps have become an integral part of people's daily routines in personal & professional life. Well thought out and done right, advertising through mobile apps can be successful both at reaching decision makers and at driving desired positive action.   Two insights marketers will likely find quite surprising. First, the research uncovered that, because people consider smartphones an extension of themselves and apps are used throughout the day, apps reach broad audiences at times when other marketing channels can’t, creating unique reach opportunities. Second, the most recent research uncovered [...]

By |August 14th, 2018|Categories: Mobile|Tags: |0 Comments

Google Speed Update Rolled out for All users Can Affect Page Ranking

Google Speed Update - Why Now? User experience while browsing will make or break your marketing campaign, depending on how fast your website loads especially on mobile browsers. If page takes too long, user is going to leave the site and continue looking for other options. Google has been educating marketers to broadly think about performance of the website that affects user's experience, regardless of the technology used, and to take action to make necessary improvements to the site.  As of 7/9/18, the "Google Speed Update" is rolled out for all users. This update will only affect the pages that [...]

Tips for Finding Focus in a Mobile World

Are you able to keep up with the changes in the Digital Marketing Space? You can not afford to not keep the focus and stay on top in this competitive market to stay ahead and have a competitive edge! In our previous post, we talked about 7 steps for finding the best Digital Marketing Mix to reach the marketing goal for your business. One of the steps is to find your focus in a Mobile World. Mobile Technology is in the front and center of your Digital Marketing Mix. In order to help you find a solid focus and adopt [...]

Web Design Best Practices for 2016

Digital Marketing landscape is changing in a overwhelmingly faster pace than ever expected. Keeping pace with trends, rules, technologies & best practices is the driving force behind successful digital marketing campaigns. Visual content on the website plays a a very large role in driving clicks and conversion rates. Graphics, Videos, Infographics are few effective ways to tell compelling stories to engage prospects and clients with your brand. By digging deep into user behavior and how website content is received online, researchers are able to gather useful data to help marketers understand major shift in conventional practices. By gradually adopting to these changes and [...]

Why is it Vital To Have Mobile Friendly eCommerce Website?

Shoppers looking for best mobile experience Thanks to the continual advancements in technology, eCommerce has been a major part of every retail stores successful. If you did not have an easy to use website for purchases, then you quickly went out of business. While every business knows of the power of e-commerce, they need to start focusing on creating a great mobile friendly e-commerce website. Since smartphones have a smaller screen than laptops, a mobile friendly website is also needed to provide the best shopping experience to the customer. Here are the five best reasons why it is vital to [...]

Google Indexing Tweets for Mobile Search

If you don't have a twitter account for your business & you are still speculating the benefits of using twitter for your business, there is one more reason why you have to get on board soon. Starting from 5/19/15, Google has started indexing tweets to show up in Mobile Search results. If mobile traffic is important to drive foot traffic into your business location, it is time for you to look at Google Analytics data collected for your website, & see how you are doing in mobile space. Be sure to include twitter marketing strategy into your mobile marketing plan, to take [...]

Google Rolling out Mobile Search Algorithm Changes

As more and more users browse the internet on their mobile devices to look for products & services, Google is trying to make the search results more relevant on mobile devices & wants to make to sure websites that the consumers land on are mobile-friendly or responsive and provide better user experience. In an effort to achieve this goal, Google has announced that significant changes to its search algorithm for mobile search results ranking are on the way. Roll out of these changes will happen over few days, starting from April 21, 2015. These changes will affect mobile searches in all [...]

Mobile marketing today & how businesses are benefitting from this strategy

Mobile marketing today & how businesses are benefitting from this strategy In 2013 the use of mobile devices increased dramatically due to the introduction of smart phones. Increases in mobile internet traffic now means that a good mobile marketing strategy is essential to the success of your business. Mobile marketing is a crucial component of digital marketing as it allows businesses the opportunity to target their audience directly through advertisements and special incentives, as well as offering direct interaction through social media that caters specifically to the needs of your target market and keep your business ahead of competitors. Business [...]

Key Mobile Trends to Watch For in 2014

Mobile Trends Overview Overwhelming population on the internet access the internet only through their mobile devices, according to Forbes Article " Fifty Essential Mobile Marketing Facts". We can not afford to ignore this compelling evidence & to not adopt mobile marketing strategies in our marketing plan to build our credibility in the mobile world. Otherwise, we are going to lose a large group of potential customers to our competition. Learn how to take advantage of the mobile’s popularity and stay ahead of your competition with some great tips to enhance your mobile campaigns. This short video is worth the 2 minutes [...]