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Google Introduces Simpler Brands & Solutions

Google is introducing simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. In this blog, the company's talks about why these new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses. These solutions allow marketers to deliver valuable, trustworthy ads and improve consumer experience with online shopping.  Few key changes happening with the new solutions: Google AdWords is becoming Google Ads Stronger collaboration with Google Marketing Platform Google Ad Manager: A unified platform Transparency and controls people can trust Read the complete article If you [...]

Dynamic Search Ads – Going Beyond Keywords

Keyword Based Google Adwords Campaign If you have Search Engine Marketing (Google Adwords) as one of your marketing strategies to reach your customers online, you probably are aware of few inconveniences in setting up and managing the campaign: Keyword Research and the tedious process of building keyword list for different ad groups. Often, you may be missing keywords that are relevant to your business Keeping track of long list of keywords and having to monitor the keyword list to manually make adjustments to optimize the campaign as needed Limitation on the length of the headline Lack of dynamic connection between your website content [...]