Reaching Today’s Automotive Shopper – Google Partners Connect August 15, 2018

Automotive Shopping Trends Today's auto consumers are Curious, Demanding & Impatient. There are 2X as many test drives on YouTube as there are on dealership sites.  As an auto dealership owner, or marketer you have to make sure shoppers have seamless experience: By focusing on shopper intent By Measuring the impact of your ads By Aligning your message There are multiple metrics to consider lead conversion, in addition to form submissions Phone Calls VDP Page Views Time on Site Chat or Text Messages Schedule Test Drive Location Get Directions According to recent research, only 26% of people who have purchased [...]

Google Introduces Simpler Brands & Solutions

Google is introducing simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. In this blog, the company's talks about why these new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses. These solutions allow marketers to deliver valuable, trustworthy ads and improve consumer experience with online shopping.  Few key changes happening with the new solutions: Google AdWords is becoming Google Ads Stronger collaboration with Google Marketing Platform Google Ad Manager: A unified platform Transparency and controls people can trust Read the complete article If you [...]

The Future of SEO

With constant changes to Google's Search Algorithm, marketers are stumbling in their SEO efforts and failing to get results. With this challenge on hand, there is also never ending conversation about whether  SEO is Dead or Alive and if it's really worth investing resources into SEO efforts at all. This Infographic will help you understand the future of SEO and make your decision on whether SEO is dead or alive! Get in Touch with us if you you need more information about this topic.

7 Steps for a Successful SEO Campaign

Search team at Google has been fine tuning the search algorithm to make search results more relevant & useful for users. This makes it very important for marketers to keep on top of their Search Engine Optimization (SEO) efforts & content marketing strategy. Understanding the factors that really affect search engine rankings and ultimately traffic to your website is crucial to have a successful SEO campaign. This video illustrates 7 steps that you need to include in your SEO strategy and execute them efficiently.

Dynamic Search Ads – Going Beyond Keywords

Keyword Based Google Adwords Campaign If you have Search Engine Marketing (Google Adwords) as one of your marketing strategies to reach your customers online, you probably are aware of few inconveniences in setting up and managing the campaign: Keyword Research and the tedious process of building keyword list for different ad groups. Often, you may be missing keywords that are relevant to your business Keeping track of long list of keywords and having to monitor the keyword list to manually make adjustments to optimize the campaign as needed Limitation on the length of the headline Lack of dynamic connection between your website content [...]

Why Doorway Pages are Detrimental to your Website Ranking

Google Announced couple of months ago, their continued effort to improve the quality of search for consumers. As a part of this effort, Google is introducing new guidelines for Doorway Pages, pages that are created to rank high for specific search queries. This is in an effort to discourage webmasters from using low quality, duplicate content on the website, just to boost their ranking in search results. Google Doorway Algorithm is officially launched and websites with door way pages are affected significantly with this roll out. This especially affects websites that are using doorway pages, to promote multiple locations for same services, [...]

Google Rolling out Mobile Search Algorithm Changes

As more and more users browse the internet on their mobile devices to look for products & services, Google is trying to make the search results more relevant on mobile devices & wants to make to sure websites that the consumers land on are mobile-friendly or responsive and provide better user experience. In an effort to achieve this goal, Google has announced that significant changes to its search algorithm for mobile search results ranking are on the way. Roll out of these changes will happen over few days, starting from April 21, 2015. These changes will affect mobile searches in all [...]

New Business Opportunities with Remarketing & Display Ads

Remarketing, a fairly new concept is all about providing your brand more than one opportunity to bring back a prospect who visited your site, but left without closing the deal. Trick to an effective Remarketing Strategy is to be appealing in promoting your product/service and not be intrusive and risk spoiling their browsing experience. Remarketing is a powerful technique that lets you re-connect with the past visitors of your site. By creating contextualized and relevant messages to previous visitors, you create invaluable touch points that keep your brand top-of-mind while significantly boosting the chances of customer conversion! Watch this short video [...]

Essential Tactics for Creating Compelling Content

Previously we shared with you tips of using Social Media to syndicate content to share with your followers to build a strong presence as an expert in your industry. However, without a solid content marketing strategy, you don't have anything to syndicate! With recent algorithm changes by Google, in order to get on the same page as Google, you need quality content. This is the only way to ensure you show up in search results when your prospects search for your services. Challenge most SMBs face today is in getting started with a content marketing strategy. They don't know where [...]