With constant changes to Google's Search Algorithm, marketers are stumbling in their SEO efforts and failing to get results. With this challenge on hand, there is also never ending conversation about whether SEO is Dead or Alive and if it's really worth investing resources into SEO efforts at all. This Infographic will help you understand the future of SEO and make your decision on whether SEO is dead or alive! Get in Touch with us if you you need more information about this topic.
Search team at Google has been fine tuning the search algorithm to make search results more relevant & useful for users. This makes it very important for marketers to keep on top of their Search Engine Optimization (SEO) efforts & content marketing strategy. Understanding the factors that really affect search engine rankings and ultimately traffic to your website is crucial to have a successful SEO campaign. This video illustrates 7 steps that you need to include in your SEO strategy and execute them efficiently.
Google Announced couple of months ago, their continued effort to improve the quality of search for consumers. As a part of this effort, Google is introducing new guidelines for Doorway Pages, pages that are created to rank high for specific search queries. This is in an effort to discourage webmasters from using low quality, duplicate content on the website, just to boost their ranking in search results. Google Doorway Algorithm is officially launched and websites with door way pages are affected significantly with this roll out. This especially affects websites that are using doorway pages, to promote multiple locations for same services, [...]
Previously we shared with you tips of using Social Media to syndicate content to share with your followers to build a strong presence as an expert in your industry. However, without a solid content marketing strategy, you don't have anything to syndicate! With recent algorithm changes by Google, in order to get on the same page as Google, you need quality content. This is the only way to ensure you show up in search results when your prospects search for your services. Challenge most SMBs face today is in getting started with a content marketing strategy. They don't know where [...]
Why your Dallas business needs to pay attention to local search engine optimization Making use of local search engine optimization is the only way that you can keep your business in Dallas competitive. Too many companies are still clinging on to the older mentality that traditional, above-the-line advertising is sufficient to keep their client base satisfied. While there are certainly benefits associated with traditional marketing, savvy business owners are responding to the fact that consumers’ needs and attitudes have evolved. In order to reach desirable target audiences, you not only need a solid product and reputation, you also need [...]
Search Engine Optimization is not what it was 4 years ago. Google Updates Panda, Penguin & Hummingbird have changed the SEO landscape. Content marketing and social signals are integral part to your SEO efforts. This progression in Best Practice SEO method to get on the same page as Google, we like to call "AdaptiveSEO". Watch this short video to learn about the 5 major components of "AdaptiveSEO" that can help you boost your rankings on Google. If you like to learn more about how you can adopt "AdaptiveSEO" in your SEO efforts, Register for our upcoming FREE webinar. [...]
What the latest Google algorithms mean for SEO and keyword research – and your online marketing strategy Google is wild about evolution and latest google search algorithm changes might feel a bit like being thrown to the beasts - although they have the deceptively innocuous names of Penguin, Panda and most recently, Hummingbird. These shifts have altered SEO keyword research and the way companies conduct their online marketing strategies. More specifically, Hummingbird means that strategies must be active and focused on mobile and genuinely good content. The tiniest of birds is the namesake of one massive shift for search [...]
Changes to Search Query Data in Google Analytics In my previous post, I shared about what Google's Hummingbird Changes mean for SEO. As we understand, Google's goal behind Hummingbird roll out was to put emphasis on quality of content to improve search experience for Savvy search engine users. If you are used to looking at search query data in Google Analytics, Sorry to inform you that Google has removed this feature from Google Analytics, as a matter of privacy. You no longer can look at the search queries bringing traffic to your website. Google reports this traffic in (not provided) [...]
Hummingbird's Impact in Search Results We have been through Google Zoo roll outs (Penguin & Panda) past couple of years that drastically affected SERPs for many websites. It has taken a while to recover from the effects of those changes. To improve the quality of their search product, Google rolled out Hummingbird few weeks ago. This is the first time since 2001 Google has implemented a completely new algorithm. Fortunately, immediate visual impact of Hummingbird roll out in search results has been less significant compared to Penguin updates last year. Expect to see full impact of Hummingbird in the coming months. How does [...]
Overview While we are eagerly waiting for Google's changes to Penguin in next few weeks, I think it is logical to revisit one of the major changes to its Search Algorithm, Google rolled out in April 2012. Main reason behind this roll out was to discourage webmasters & SEO managers from black-hat link building practices. These changes (also known as Penguin) caused significant fluctuations in SERPs for websites around the world. Google has kept up with tightening the guidelines ever since to result in better Search results. However, this has caused many websites hard to recover from drop in rankings. How [...]