Who is a Sophisticated Marketer? Someone who understands the fundamental, unchanging principles of marketing but has absolute confidence in applying these principles to new technologies & platforms. Hungry to learn new skills & equally committed to testing the effectiveness, optimizing around what works Demand for robust data & ROI Recognize Social Media & Content Marketing as threads that run throughout the integrated marketing strategies that are fundamental to the task of building brand and a growing business They use hybrid marketing strategies to reach their goals, learning new skills along the way LinkedIn Marketing According to a Research released by [...]
Why Facebook made changes to News Feed? Facebook has been listening to comments and suggestions from users over the past year. There were complaints from users about posts that they don't really care about showing up in their news feed. In order ensure people have better user experience, Facebook started exploring changes to the algorithm. Main goals driving these changes were to prioritize: posts from people that they care about posts that translate to deeper, meaningful interactions between people posts that reflect more thought and care posts from people in the network On January 11. 2018, Facebook rolled out its [...]
Video marketing is a proven and effective strategy to deliver personalized & appealing content to answer questions to problems that your prospective customers are trying to resolve. When you are investing time and efforts to create helpful videos on topics that are of interest to your target audience, you are setting yourself apart and stand out in the crowd. Here are few tips on how to implement an effective Video Marketing strategy.
In the previous post we shared tips to improve ROI on your Email Marketing Campaign. Now, you are ready to dive deep into: setting a goal for your campaign, develop a sound inbound marketing strategy to share content with your target market via email & implement the strategy into an efficient email marketing campaign We have put-together the eBook "EMAIL MARKETING: EVOLVING IN A SOCIAL WORLD" to walk-you-through this process. DOWNLOAD THE EBOOK TODAY If you are interested in a complimentary consultation to discuss email [...]
Drip Marketing is a must-have strategy to stay on-top-of-mind of your clients and prospects, even when they are not actively looking for your services. When they are ready, you are right in their inbox to be found. Email marketing has proven to be the most effective drip marketing strategy of all times. Inbound marketing techniques and marketing automation programs have adopted this strategy in their implementation as as one of the most effective ways of connecting with your audience & share dynamic content –regardless of the device they use. The following short video illustrates the best practice techniques and highlights [...]
Checking your reputation online is a major step in your prospective buyer's buying journey. Your online reputation builds credibility & plays a major part in final buying decisions. Online reputation management has to be a part your online marketing strategy. There are various platforms you can utilize to request for reviews from satisfied customers and publish them online, to be visible when prospects search for reviews about your services. Few third party review sites you can utilize are: Thumbtack, Customerlobby, Demandforce, reputation.com, Trustpilot Industry Specific; Tripadvisor, Opentable, Homeadvisor, Glassdoor. G2 Crowd Yelp, Insiderpages, Facebook Of course, your own website have a [...]
Are you ready to revamp your marketing and take your business to the next level in the new year 2016? If your answer is yes, then you should be able to adapt to new challenges and technologies that can help you build strong customer base, brand loyalty & win new business. Watch this short video that illustrates the 4 important steps for Adaptable Digital Marketing that you can implement for your business in 2016. Send us your comments and questions regarding this topic on our Digital Marketing Website. Join our mailing list to receive monthly e-newsletters on digital marketing topics.
Why you should not ignore Email Marketing People have misconceptions about Email Marketing: Email Marketing means SPAM Email Marketing is obsolete & old-school According to a research from RADICATI & VERO, Email is a channel that you own 91% consumers check their email everyday Email lets you be highly personal 77% of consumers prefer email for marketing communication Email has a marketing ROI of 4,300% Advantages of Email Marketing: Email Marketing is the most affordable marketing strategy, you can implement right away for your business Email Marketing helps you nurture your leads, so you become their go to resource when they [...]
Marketers and individuals tweeting everyday, multiple times a day, generating 100s and 1000s of tweets. These tweets have potential of turning into a compelling story. Until now, you had to manually manage tweet Ids and embed them into an app or a website one-by-one. With the new new Collections API, you can turn multiple Tweets into a single story with a single Collection ID. You can generate unique twitter content you can use through out your audience's buying journey. As a marketer now you have an easy tool to Attract, Engage and retain audience with compelling story. More on Collections API...
For those of you (I am one of them) annoyed by ads popping up while watching favorite videos, YouTube launching their new Ad-Free Video Subscription Service called YouTube Red on October 28, 2015. YouTube Red lets to watch videos without disruption from ads, and lets you watch videos offline on your phone, tablets, etc. Event better, starting from next year YouTube Red subscribers will have access to new, original shows and movies from YouTube creators. Learn more about YouTube Red...