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Website Must Haves’ For Driving Traffic, Leads, & Sales

Why Do you Need Website in Your Online Marketing Strategy? Whether B2B, B2C, non-profit, global or local, every business needs an online presence to reach potential customers online. A company's website is its virtual storefront, open 24 hours a day, 7 days a week. According to recent survey by 1&1 internet, up to 40% of small-to-medium businesses don't have a website to promote their products and services.   If you are not among the 40% & You already have a website, but not getting the traffic that you hoped for to generate leads and you keep wondering what it takes [...]

Web Design Best Practices for 2016

Digital Marketing landscape is changing in a overwhelmingly faster pace than ever expected. Keeping pace with trends, rules, technologies & best practices is the driving force behind successful digital marketing campaigns. Visual content on the website plays a a very large role in driving clicks and conversion rates. Graphics, Videos, Infographics are few effective ways to tell compelling stories to engage prospects and clients with your brand. By digging deep into user behavior and how website content is received online, researchers are able to gather useful data to help marketers understand major shift in conventional practices. By gradually adopting to these changes and [...]

7 Steps to Website Success

A responsive website that offers users excellent online experience while browsing from their desktop computer, or ipads and other tablets or mobile phones, contributes significantly to the online success of your business. Website needs to be built with well thought-out design with appealing color scheme, layout & fonts & user-friendly navigation relevant easy-to-read content in order to make the visit worthwhile for a potential customer looking for your products and services and help them in their buying process. Website can become your marketing tool even when you are not working, if you put the time and efforts to build the [...]