Why do you need a content strategy?
As a small business owner, you wear multiple hats, trying to do it all. When you have to juggle between tasks, at times you have to make choice between taking care of your customers or your business. Of course, customers always come first.
Marketing tasks to reach ideal customers online and acquire them often slip to the background and get pushed off your priority list. But, you also realize that you can’t afford to do that to sustain the competitive market. Savvy consumers are doing research on the internet about their problem, & possible solution & about the solution provider. If they are not finding you they are highly likely going to your competitor.
Having consistent, & sustainable content strategy for your business, will give you a reliable marketing opportunity to compete with big box stores, because customers consume & appreciate good piece of content that can help them solve their issues and find a solution.
How to build an effective content strategy
Understanding who your ideal customer is and challenges that they face to present them with a solution that can address and solve their problem, is a great way to build credibility. Solid content strategy can help you achieve this goal and acquire qualified customers.
- Understand your customer
- Understand stages of buying journey
- Establish Buyer Personas
- Plan good mix of content
- Syndicate & Share
Send us a message if you like to receive a free copy of our eBook “Content Marketing: Making an Impression”.