WSI Digital Marketing Blog

WSI Digital Marketing Blog/

Improve Customer Engagement with Video Marketing

Video marketing is a proven and effective strategy to deliver personalized & appealing content to answer questions to problems that your prospective customers are trying to resolve. When you are investing time and efforts to create helpful videos on topics that are of interest to your target audience, you are setting yourself apart and stand out in the crowd. Here are few tips on how to implement an effective Video Marketing strategy.

By |September 6th, 2017|Categories: Video Marketing|0 Comments

Google Partner Connect: Co-Hosted by WSI on August 16th

We partnered with Google to host a free event on August 16th, 2017 on the topic of growing your eCommerce business and strategies surrounding acquiring new customers and retaining existing customers. We discussed tips and tricks on finding new leads and making the most of online marketing investment in preparation for the holiday season. Ready to transform your marketing, we are here to help you do just that. If you missed to attend this free event, we got you covered. You can view the recording of this live stream event here. Mark your calendar for our next Google Partner Connect [...]

Protecting your Website Content with Copyright

How to Protect your Website Content with Copyright An important facet of managing your online presence is protecting your online content. The internet makes it easy for your content to be found but it also allows for people to abuse this accessibility. However, there are simple steps you can take to prevent your online content from being used without your permission. Copyright Notice One of the simplest ways to protect your content is with a copyright notice.  Copyright protects all original works of authorship. This can include anything from literary works to computer software to musical compositions. An important thing [...]

Website Database Security to Protect Consumer Data

Website Database Security When people think of commodities things like gold, oil, or diamonds usually come to mind. However, in today’s world of online networks and globalization the most valuable commodity is in fact data. Recently, companies have been targeted by hackers resulting in massive data thefts and loss of consumer information. Securing your databases is a crucial part of shoring up your online security and protecting your company and consumers.   Types of Attacks Website database security is a critical step in ensuring that you data is protected from hackers. The most common types of database attacks are as [...]

Website Security: SSL Certificates

What is an SSL Certificate? When dealing with any sort of online transaction or exchange of information website security is paramount. An insecure website opens its users to having their information intercepted and stolen. To prevent this and create a secure connection from a web server to a browser, websites use small data files called SSL certificates.  These SSL certificates bind together a domain name, server name or hostname with the company name and location. This ensures the legitimacy of the connection. When an SSL certificate is present the address of the website will contains the word https to indicate [...]

Website Security: An Overview

Website Security – What you Need to Know? So you have a well-maintained, sleek website that represents your company to the outside world. What’s the next step? Well in this day and age, every website comes with security risks, and taking steps to secure your website is of utmost importance. The web security of website is relative and depends on several factors. A website with more network resources of financial value and controversial material requires better security resources than a website that does not have these things. Analyzing the security of your website is the first step for securing it. [...]

Increase Your Lead Conversions With These Landing Page Tips

Far and away, the best thing about landing pages – whether you already have them or are just getting started – is their ability to help you convert more leads without increasing traffic by a single website visitor. Consider that in most cases, increasing your website’s conversion rate by a measly 1% will improve your bottom line more than doubling your website’s traffic numbers. That’s right, since website conversion is focused on improving what you currently have rather than chasing something you don’t have, we believe it’s a great place to start improving any digital marketing strategy. The cost is [...]

Tips to Improve Lead Generation with Digital Advertising

Digital Advertising to improve Lead Generation We get it: as a marketing executive, quality lead generation is one of, if not THE most important thing to your business. And without active and engaged customers you can’t survive – let alone drive profits! But as you may have already experienced, setting up a successful digital advertising campaign is easier said than done. In fact, the common challenge we see businesses like yours having is figuring out how to implement an online lead generation strategy that is both fast and efficient in driving new leads and sales to your business. The good [...]

30 Greatest Lead Generation Tips, Tricks & Ideas (New eBook)

Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we know. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream. For many business owners and marketers, generating leads can feel like an impossible task, often because so much is at stake with the health of the business depending on those leads. One of our favorite lead generation tricks is Calls-to-action (CTA). CTAs are the secret sauce to driving people [...]

HTTP Vs HTTPS: Should you make the switch?

What is HTTPS? HTTPS stands for Secure-Hyper-Text-Transfer-Protocol. HTTP protocol (without the 'S' for secure) is used for transfer of information from Web Server to a Web Client such as a browser. This information transfer is at the risk of being intercepted by third parties, to steal sensitive information. Until recently, HTTPS was recommended and mandatory for eCommerce websites that require sharing of payment information such as credit cards, bank account, SSN, etc.  to allow for encrypted browsing & protect the information from being intercepted by third parties, when transferred from web server to a browser. Many businesses are now wondering [...]