WSI Digital Marketing Blog

WSI Digital Marketing Blog/

Learn to Manage Your WordPress Website

Internet Marketing is essential to reach your target market online. In order to reach new prospective clients, or nurture existing clients, content marketing is an essential tool in your marketing tool box. Content Marketing Strategy implementation starts from your website. It is very important for you to have a Content Management Systems (CMS) that is easy-to-use, so you can keep up with your content marketing goals, whether it is for adding new blog posts, updating pages, adding pictures, etc. Are you ready to become acquainted with the awesome CMS out there, so you can manage your website & perform regular [...]

Why you need a Landing Page that Converts

Majority of the Landing Pages online are constructed poorly. Landing pages that don't have clear benefits of the product or service and with no call-to-action elements, often fail. Aligning your landing page design with your digital marketing goal, is critical to the success of your campaign. Well designed page is more likely to convert visitors into leads. Knowing what will attract and persuade a visitor to take the next step will help boost any conversion rate. This short video highlights the starting points and the overall anatomy of having an effective landing page that converts.  Enjoy! Download free eBook "Landing Page Optimization - [...]

Is your wordpress site well managed?

Wordpress has become a popular CMS platform  in small business community. With easy-to-use CMS, businesses tend to overlook periodic cleanup a wordpress website needs, to keep the website light, free of unused modules & secure. It is a best practice to periodically check the admin dashboard and pay attention to warnings & upgrade notifications. Do not ignore these notifications. Keeping up with Wordpress Software versions and plug-in updates is critical for the health of your website. If you have not done the cleanup in a while, here is a handy checklist for you to run through sooner, than later. https://ithemes.com/2016/06/22/summer-wordpress-cleanup-checklist [...]

Increase Leads and Sales with Digital Advertising

As a business owner, choosing the right digital advertising platform to promote products & services can be a challenging task. Step-by-step process to identify the right target market online, & the relevant online search criteria to capture that market will eliminate the guess work and help you develop a well-defined online marketing plan & achieve your marketing goal. Watch this short video that illustrates 5-step process to increase leads & sales with an effective digital advertising campaign. Contact us to learn more about digital advertising campaign for your business.

Online Reputation : How it affects your Business?

Checking your reputation online is a major step in your prospective buyer's buying journey. Your online reputation builds credibility & plays a major part in final buying decisions. Online reputation management has to be a part your online marketing strategy. There are various platforms you can utilize to request for reviews from satisfied customers and publish them online, to be visible when prospects search for reviews about your services. Few third party review sites you can utilize are: Thumbtack, Customerlobby, Demandforce, reputation.com, Trustpilot Industry Specific; Tripadvisor, Opentable, Homeadvisor, Glassdoor. G2 Crowd Yelp, Insiderpages, Facebook Of course, your own website have a [...]

Website Security – What you need to know?

Websites large & small are hacked and sabotaged  everyday. For businesses, it is very important to understand how websites are hacked. website security options and have necessary safety tools in place to protect against potential attacks and lost business. Take some time to watch this informational video from Sucuri, a provider of Complete Website Security Solutions. , to learn about potential security vulnerabilities and how to safeguard your website: If you need help implementing security tools for your website, fee free to contact us for free evaluation.

Content Marketing – A Recipe for Success – Part 2

In the previous post in the series, I shared the importance of having an effective content marketing strategy to reach your ideal customer online and build credibility. I hope you enjoyed the short video illustrating the same & ready to take the next step and build a content strategy for your business. Challenge most businesses face is the time it takes to generate good content that can really engage prospects and clients with the brand. But, if you invest your time in understanding your ideal customer and their challenges, & have buyer persona, building a content strategy will not be difficult. You have [...]

Content Marketing – A Recipe for Success – Part 1

Having a content strategy for your website and internet marketing is critical to build credibility with your ideal customer online. Having great pieces of content in the form of articles, blogs, eBooks, videos, etc. is a great way to share your expertise and solidify your position as a subject matter expert in your target market. Consumers are looking for information to find answers to their problems and possible solutions, before they choose a solution provider. Without an effective content strategy in place, you lose the opportunity to be a part of different stages of their buying journey. This short video illustrates [...]

Achieving Excellence in eCommerce

eCommerce feature on business websites has become a necessity for many businesses. There are savvy online shoppers that need solution to fulfill their on-the-go shopping needs. eCommerce feature also helps many businesses to streamline their operations, without having to use up human resources in accepting and processing payments over the phone. If done right, transactions happen seamlessly on the website and funds deposited to bank account! Whether you have a simple eCommerce task such as event registration or product downloads, or a full-blown online store to buy products and services, easy-to-navigate online store and checkout option is critical to convert [...]

Internet Marketing Strategies for Your Business

Internet Marketing is essential to reach your target market online. Whether you have short or long term goal, having a marketing plan in place will get you one step closer to achieving your internet marketing goal. If you are small business owner like many, you are busy juggling tasks through out the date & taking care of your business, & internet marketing plan is the last thing on your mind. However, with increasing competition in local market, you can not afford ignore the necessity of your brand presence in internet marketing space. You are into 2nd quarter of 2016, & still don't have [...]