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Retail Marketing Strategies – Google Partners Connect June 20, 2018

Retail Shopping Trends Today's consumer behavior & how they interact with retailers has changed dramatically due to growth in connectivity. Digital shoppers are expected to represent over 1.8 billion of the global population.  The retail landscape has changed but the importance of the holiday season remains constant. To win, brands must meet today’s curious, demanding and impatient consumers with consistent, seamless and assistive experiences. Shoppers are open to buying from new retailers, as long as they are finding what they are looking for in the moment. So, it is imperative for retailers to adopt to this trend and not just [...]