Inbound Marketing

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Website Must Haves’ For Driving Traffic, Leads, & Sales

Why Do you Need Website in Your Online Marketing Strategy? Whether B2B, B2C, non-profit, global or local, every business needs an online presence to reach potential customers online. A company's website is its virtual storefront, open 24 hours a day, 7 days a week. According to recent survey by 1&1 internet, up to 40% of small-to-medium businesses don't have a website to promote their products and services.   If you are not among the 40% & You already have a website, but not getting the traffic that you hoped for to generate leads and you keep wondering what it takes [...]

Improve Customer Engagement with Inbound Marketing

Theory behind inbound marketing is simple. Consumers. In this internet era, consumers tend to choose to do research the product or service they are looking for, on their own first, before asking someone about it or being called upon to sell. In order to help them in this research, marketers are generating useful, relevant content in the form of blog posts, white papers, etc. When consumers find this information, they are going to remember where they found it and how important role it played in their decision. Inbound Marketing helps improve credibility of your brand and ultimately results in customer acquisition. We [...]