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Are you a Sophisticated Marketer?

Who is a Sophisticated Marketer? Someone who understands the fundamental, unchanging principles of marketing but has absolute confidence in applying these principles to new technologies & platforms.  Hungry to learn new skills & equally committed to testing the effectiveness, optimizing around what works Demand for robust data & ROI Recognize Social Media & Content Marketing as threads that run throughout the integrated marketing strategies that are fundamental to the task of building brand and a growing business They use hybrid marketing strategies to reach their goals, learning new skills along the way LinkedIn Marketing According to a Research released by [...]

By |August 28th, 2018|Categories: Social|Tags: |0 Comments

Social Media Usage Dilemma in Businesses

According to a survey conducted from March 26 through April 5, by R2integrated (R2i), majority of marketing professionals and decision makers in the company, view social media as an essential strategy for promoting their products and services, even though they have not made any money using it. They do realize that they have to learn how to proactively use social media, before they can see profits from it. Even with all the research data supporting the advantages of social media in viral marketing, many businesses block access to social media networks to their employees in their work place. This is [...]