mobile marketing

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Google Partners Connect co-hosted by WSI Plano on November 15, 2017

Consumer behavior is constantly changing in the digital space. They ask for 24/7 access to information, to have options available to consider to make buying decision in shorter amount of time. Traditional business models in many industries are challenged due to this demand for readily available information by consumers. According to statistics collected by Google, More than half of internet traffic is now coming from smartphones and tablets. 79% of consumers start their research on smart phones, 60% of the ads were viewed on mobile device, & 75% of adults start their research on one device and move on to [...]

Tips for Finding Focus in a Mobile World

Are you able to keep up with the changes in the Digital Marketing Space? You can not afford to not keep the focus and stay on top in this competitive market to stay ahead and have a competitive edge! In our previous post, we talked about 7 steps for finding the best Digital Marketing Mix to reach the marketing goal for your business. One of the steps is to find your focus in a Mobile World. Mobile Technology is in the front and center of your Digital Marketing Mix. In order to help you find a solid focus and adopt [...]

Mobile marketing today & how businesses are benefitting from this strategy

Mobile marketing today & how businesses are benefitting from this strategy In 2013 the use of mobile devices increased dramatically due to the introduction of smart phones. Increases in mobile internet traffic now means that a good mobile marketing strategy is essential to the success of your business. Mobile marketing is a crucial component of digital marketing as it allows businesses the opportunity to target their audience directly through advertisements and special incentives, as well as offering direct interaction through social media that caters specifically to the needs of your target market and keep your business ahead of competitors. Business [...]

Key Mobile Trends to Watch For in 2014

Mobile Trends Overview Overwhelming population on the internet access the internet only through their mobile devices, according to Forbes Article " Fifty Essential Mobile Marketing Facts". We can not afford to ignore this compelling evidence & to not adopt mobile marketing strategies in our marketing plan to build our credibility in the mobile world. Otherwise, we are going to lose a large group of potential customers to our competition. Learn how to take advantage of the mobile’s popularity and stay ahead of your competition with some great tips to enhance your mobile campaigns. This short video is worth the 2 minutes [...]

Mobile Website Vs. Responsive Design

Why you need your Website to be Mobile-Compatible? It is becoming more and more challenging for businesses to keep with ever changing internet landscape. With Google changing their search guidelines to make the search results better, businesses having hard time keeping up with their website management. Now, with increasing number of users browsing the internet & searching for products & services from mobile devices, it is vital for businesses to have a presence on mobile platforms. This is going to require your website to be Mobile-Compatible. Another thing to worry about in managing their online presence.   Stand-alone Mobile Website or Responsive [...]

Mobile Marketing – Why You Need a Mobile-Friendly Website?

Mobile Marketing Mobile Marketing is another tool in your Digital Marketing tool box, to promote your products and services online. Businesses need to be really cautious about driving traffic to their website from mobile devices, from mobile marketing strategies, such as QR codes. Nowadays, everyone has a smart phone and most  likely your target market belongs to this group of users. You can take advantage of this by leveraging the opportunities of mobile browsing experience. Challenges PC-friendly websites don’t meet the challenges of mobile browsing.  You need a mobile-friendly website which is separate from your primary website. If website is [...]

Where is Internet Marketing Going in 2011?

Know What's Hot for 2011, and Prepare Your Business for These Online Trends. It's the year for social media marketing. In 2011, businesses will be executing social tactics that are fully integrated into the overall marketing strategy. Every company needs a social media marketing strategy and the right resources to manage it. Mobile marketing is on the go. Mobile marketing is on the go. The increase in smart-phone use and relaxed download caps on mobile phone plans has seen mobile marketing gain momentum. Tablet devices should now be a mainstream consideration in your digital marketing strategy. 2011 will see a [...]