Reaching Today’s Automotive Shopper – Google Partners Connect August 15, 2018

Automotive Shopping Trends Today's auto consumers are Curious, Demanding & Impatient. There are 2X as many test drives on YouTube as there are on dealership sites.  As an auto dealership owner, or marketer you have to make sure shoppers have seamless experience: By focusing on shopper intent By Measuring the impact of your ads By Aligning your message There are multiple metrics to consider lead conversion, in addition to form submissions Phone Calls VDP Page Views Time on Site Chat or Text Messages Schedule Test Drive Location Get Directions According to recent research, only 26% of people who have purchased [...]