With constant changes to Google's Search Algorithm, marketers are stumbling in their SEO efforts and failing to get results. With this challenge on hand, there is also never ending conversation about whether SEO is Dead or Alive and if it's really worth investing resources into SEO efforts at all. This Infographic will help you understand the future of SEO and make your decision on whether SEO is dead or alive! Get in Touch with us if you you need more information about this topic.
Search team at Google has been fine tuning the search algorithm to make search results more relevant & useful for users. This makes it very important for marketers to keep on top of their Search Engine Optimization (SEO) efforts & content marketing strategy. Understanding the factors that really affect search engine rankings and ultimately traffic to your website is crucial to have a successful SEO campaign. This video illustrates 7 steps that you need to include in your SEO strategy and execute them efficiently.
Google Announced couple of months ago, their continued effort to improve the quality of search for consumers. As a part of this effort, Google is introducing new guidelines for Doorway Pages, pages that are created to rank high for specific search queries. This is in an effort to discourage webmasters from using low quality, duplicate content on the website, just to boost their ranking in search results. Google Doorway Algorithm is officially launched and websites with door way pages are affected significantly with this roll out. This especially affects websites that are using doorway pages, to promote multiple locations for same services, [...]
Why your Dallas business needs to pay attention to local search engine optimization Making use of local search engine optimization is the only way that you can keep your business in Dallas competitive. Too many companies are still clinging on to the older mentality that traditional, above-the-line advertising is sufficient to keep their client base satisfied. While there are certainly benefits associated with traditional marketing, savvy business owners are responding to the fact that consumers’ needs and attitudes have evolved. In order to reach desirable target audiences, you not only need a solid product and reputation, you also need [...]
Changes to Search Query Data in Google Analytics In my previous post, I shared about what Google's Hummingbird Changes mean for SEO. As we understand, Google's goal behind Hummingbird roll out was to put emphasis on quality of content to improve search experience for Savvy search engine users. If you are used to looking at search query data in Google Analytics, Sorry to inform you that Google has removed this feature from Google Analytics, as a matter of privacy. You no longer can look at the search queries bringing traffic to your website. Google reports this traffic in (not provided) [...]
Hummingbird's Impact in Search Results We have been through Google Zoo roll outs (Penguin & Panda) past couple of years that drastically affected SERPs for many websites. It has taken a while to recover from the effects of those changes. To improve the quality of their search product, Google rolled out Hummingbird few weeks ago. This is the first time since 2001 Google has implemented a completely new algorithm. Fortunately, immediate visual impact of Hummingbird roll out in search results has been less significant compared to Penguin updates last year. Expect to see full impact of Hummingbird in the coming months. How does [...]
Overview While we are eagerly waiting for Google's changes to Penguin in next few weeks, I think it is logical to revisit one of the major changes to its Search Algorithm, Google rolled out in April 2012. Main reason behind this roll out was to discourage webmasters & SEO managers from black-hat link building practices. These changes (also known as Penguin) caused significant fluctuations in SERPs for websites around the world. Google has kept up with tightening the guidelines ever since to result in better Search results. However, this has caused many websites hard to recover from drop in rankings. How [...]
Overview Google+ has been picking up trend in the business community at a rather slow pace. To many businesses, this is just another platform they have to manage to get their brand name out online. Implications of having a presence on Google+ for your business are significant. Google being the major search engine used by majority of consumers for searches, one cannot ignore the fact that Google+ was created to dominate search results above all social media platforms making it an extremely effective platform for achieving SEO results. So, if you have not already optimized the Google Plus page for [...]
Overview In the previous post we shared with you changes Google has been making to its Search Algorithm that has affected rankings of many business websites. So, it is useful to know how to rectify the ranking situation on Google. You need a solid SEO plan to recover from lost rankings. Why these SEO changes are actually good news As a digital marketing company, we can say that even though Google’s Penguin updates pose a number of challenges, they will benefit clients at the end of the day. There are a number of reasons for this: Keyword stuffing and plagiarizing [...]