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Make Mobile Experience a Brand Builder for your Business

Mobile users are not ready to accept less-than-great browsing experience, while they are in a hurry to make a purchase or trying to find a place near by or even when they are researching on a topic, product or service. If your website is not loading instantly on mobile, you have lost a potential customer. According to Google Research data, these mobile moments do matter. They make or break the brand experience for buyers.  When a shopper has a great brand experience on their mobile phones, there is more likely-hood of them coming back and shopping on your website again. [...]

Google Introduces Simpler Brands & Solutions

Google is introducing simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. In this blog, the company's talks about why these new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses. These solutions allow marketers to deliver valuable, trustworthy ads and improve consumer experience with online shopping.  Few key changes happening with the new solutions: Google AdWords is becoming Google Ads Stronger collaboration with Google Marketing Platform Google Ad Manager: A unified platform Transparency and controls people can trust Read the complete article If you [...]