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Platforms for Building Your Brand Online

July 27, 2011 | No comments

If you are wondering where to begin building your brand online, following checklist will come in handy to prioritize and implement marketing strategies for your business.

  • As a business owner, you may have already setup a legal entity for your business by registering with the state and other entities depending on the type of business you are in. It is equally important to also secure a domain name for your business. You may not be thinking about building a website right away, but you must secure your brand name by
  • Once you have secured your brand, you can put a marketing plan together to adopt marketing strategies into your business. Prioritize strategies depending on your business environment and demographics.
    • If your target market is not looking for your products and services on social media profiles, Social Media Marketing may not be the best option for you. You can determine the effectiveness of different strategies by evaluating industry trends and competitive analysis data that is available for you. You can seek help from a professional if you need help on how to get started.
  • If you are going to defer company website for a while, customize your social media profiles to be consistent with your brand, so consumers can get to know who you are. Just having a profile online is not going to get you any exposure. Follow some of the tips I shared in my previous blog posts on how to remain active on social media profiles.
  • When you are ready to build company website, spend time in understanding your target market demographics. Information you gather in the research process is going to come in handy in designing your website in choosing the look and feel for the website and in choosing the right content to publish on the site. Consult with a professional and get help in designing a professional website. After all, this is going to be your greatest marketing tool for long time. You want the website to be built on a platform that is scalable and also
    easy-enough to update content, to keep your website fresh and up-to-date.
  • Consider hiring a Web Copy writer, if you are pressed for time and can’t focus on writing content by yourself. This is going to help you getting your website launched on time, so you can start marketing. Get into the habit if writing content in your spare time, that you can post on blogs and article websites. Remember, ”Great content in the Right Context is the King”.  Content Marketing is the best way to present yourself as an expert in the industry.
  • Once you have a professional website, integrate all your social media profiles with the website, and start driving traffic from search engines and social media to your website.

 

How to Optimize Social Media?

May 2, 2011 | No comments

Overview

Just to recap what I shared in my previous post, when you don’t have resources to manage social media profiles and engage fans in conversation on an ongoing basis, your best option is to adopt Social Media Optimization (SMO) strategies. You are working in the background creating links from various social media platforms, which in turn results in optimization.

Tips on Optimizing Social Media

If you have chosen to adopt SMO strategies for your business, here are some tips that might come in handy. Optimization takes work, initially. Once you have done it a few times, it becomes a habit. However, if you want to be really consistent with your tasks and be effective, you need to set Campaign Guidelines, to follow:

  • Optimize your social media profiles, with keywords in “about” content and ALT-tag for images in image gallery. Some of the popular platforms are LinkedIn, Face book, Twitter, YouTube & Blog.
  • Design a blue print/schedule for social media activities that need to be performed on a daily/weekly/monthly basis. This is the schedule that needs to be followed by resource responsible for executing Social Media Plan. If you are going to use in-house resource, be sure to train them for doing the job effectively. You also have the choice of outsourcing the effort.
  • Syndicate content. Content can be in the form of Text, Video or Images. For example, if you are writing two blog posts a month, when you publish the blog posts, syndicate these posts to multiple platforms & bookmarking sites. There are tools/plug-ins available to automate this process.  If you have scheduled one video per month, optimize the video with tags and SEO friendly descriptions in YouTube & syndicate the same video to multiple video parking sites. Content syndication generates many quality links, & contributes to SMO.
  • Be sure to measure the results of all the activities

Kriti Web Solutions, Digital Marketing

How Blogging can help your business?

May 12, 2010 | 1 comment

Blogging is another way of engaging your social media-savvy followers in a conversation, regarding a topic of common interest. This is also an effective way to build links to your website, if your blog is not hosted on the same domain as your website. If your blog is hosted on your website, it is even better. Now, blogging few times in a month, you are generating fresh content on your website.

With blog posts, you can share useful information regarding your products and services, and other resources which can be beneficial to your customers and prospects. With this approach, you become a source of information for your followers, and build credibility in your field of expertise. When it is time for your prospects to make a decision on a product or service in your industry, you will certainly be on the top of their list to consider.

There are various blogging tools available for you to use. Word press, Google’s Blogger, Blogtopsites, live journal, etc. I personally like word press. It is very easy to install and configure on your website.