Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads, and then your new leads into paying customers.

Successfully delivering appropriate messages helps you to lead customers step-by-step through their buying cycle. In this video, we highlight the 5 best practice guidelines to get marketing automation working for your business.

Contact us if you would like to schedule a demo of Marketing Automation Software, 

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.