In competitive digital marketing space, securing top of mind loyalty with customers can be challenging and seem like a daunting task. Which platform to focus on, how much focus each platform needs, how many fans to acquire on each platform, how to keep fans engage, etc. these are all valid questions that you need to figure out answers for, before implementing your strategy. However, this does not have to be overwhelming. Step-by-step, strategic approach will help you achieve your goal. Most importantly, focus on acquiring quality?followers, that you can convert into loyal customers. 100 loyal customers that you can engage with your brand are far?better than 1000 followers that are not passionate about your brand.

This short video illustrates steps you have to take to secure top of the mind loyalty:

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About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.