A responsive website that offers users excellent online experience while browsing from their desktop computer, or ipads and other tablets or mobile phones, contributes significantly to the online success of your business. Website needs to be built with

• well thought-out design with appealing color scheme, layout & fonts &
• user-friendly navigation
• relevant easy-to-read content

in order to make the visit worthwhile for a potential customer looking for your products and services and help them in their buying process. Website can become your marketing tool even when you are not working, if you put the time and efforts to build the website with proper guidelines.

Watch this short video that highlights important steps in building and managing your website as part of your online marketing campaign and make it a success!

Feel free to reach out to us if you have any questions with your website or online marketing campaign.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.