Email Marketing, Resources

A Guide to An Effective Email Marketing Campaign

April 27, 2021 | < 1 minutes to read
Summary:Email marketing continues to be one of the simplest and most effective methods of marketing your business online. …

Email marketing continues to be one of the simplest and most effective methods of marketing your business online. When done right, it enables you to connect with your target audience in a personalized way, increase sales at an affordable cost, keep your brand top-of-mind, and deliver your business a strong return on investment.

But a successful email marketing strategy is more than having some email content and a list of subscribers. There are various tools, tactics, and metrics that you can leverage to maximize your email marketing efforts to help drive more customer engagement, automate processes, build credibility, and boost sales.

In this video guide, we'll share easy and useful tools, tips, and tactics on how to make your email marketing campaigns go further and stand out amidst a cluttered inbox.  Here are some of the questions this webinar will answer:

a) Am I set up to do effective email marketing?

b) What are the best practices to gain subscribers?

c) What kind of content should I send, and how often?

d) How do I know if my email campaigns are working?

Access this video session by completing our short form below by clicking on the image.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.

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