eCommerce feature on business websites has become a necessity for many businesses. There are savvy online shoppers that need solution to fulfill their on-the-go shopping needs. eCommerce feature also helps many businesses to streamline their operations, without having to use up human resources in accepting and processing payments over the phone. If done right, transactions happen seamlessly on the website and funds deposited to bank account!

Whether you have a simple eCommerce task such as event registration or product downloads, or a full-blown online store to buy products and services, easy-to-navigate online store and checkout option is critical to convert those savvy visitors into customers and increase conversion. You need to follow proper guidelines to design an effective, easy-to-use eCommerce store and avoid any potential pitfalls.

Watch this short video on tips on how to achieve excellence in eCommerce!

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.