Drip Marketing is a must-have strategy to stay on-top-of-mind of your clients and prospects, even when they are not actively looking for your services. When they are ready, you are right in their inbox to be found. Email marketing has proven to be the most effective drip marketing strategy of all times.

Inbound marketing techniques and marketing automation programs have adopted this strategy in their implementation as one of the most effective ways of connecting with your audience & share dynamic content regardless of the device they use.

The following short video illustrates the best practice techniques and highlights new opportunities to publish targeted email messages that build customer loyalty and increase sales.

Feel free to reach out to us if you have any questions regarding email marketing strategy for your business.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.