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AI Visibility Audit
AI Visibility Audit: See What ChatGPT, Gemini, and Perplexity Say About Your Business
Find out what AI tools tell your buyers about you, and fix what they get wrong.
An AI Visibility Audit is a review of how ChatGPT, Gemini, Perplexity, Microsoft Copilot, and Google AI Overviews describe and recommend your business, and of the website, Google Business Profile, and listing issues that shape those answers.
Why Does AI Visibility Matter for My Business?
Somewhere today, a buyer asked ChatGPT who to hire for exactly what you do. It gave them a short list. You probably don't know if you were on it.
Search used to end with a list of links. More and more, it ends with an answer. When someone asks an AI tool for a recommendation, the tool decides which businesses to mention, what to say about them, and whether to link to their site. There is no page two to scroll to.
Think of it like a reference check. Before an AI tool recommends you, it calls your references: your website, your Google Business Profile, your reviews, your directory listings, and the structured data behind your pages. When those references are thin, outdated, or disagree with each other, the recommendation goes to someone else, or the tool describes you wrong.
The good news: every one of those references is something you can fix.
For a closer look at why AI cites some sources and skips others, see how grounded AI decides what to trust.
How Is an AI Visibility Audit Different From an SEO Audit?
An SEO audit tells you where your pages rank. An AI visibility audit tells you whether AI tools name you, and what they say when they do.
| SEO audit | AI visibility audit | |
|---|---|---|
| Core question | Where do my pages rank on Google? | Do AI tools name my business, and are they accurate? |
| What gets tested | Keywords and search result positions | Real buyer questions asked in ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews |
| What success looks like | Higher rankings and more clicks | Being named, linked, and described correctly in AI answers |
| Main signals reviewed | Site health, content, backlinks | Site health, schema, Google Business Profile, reviews, and listing consistency |
| Key output | Ranking and technical fix list | AI Citation Baseline Score, Green/Yellow/Red rating, and up to 10 prioritized actions |
What Does an AI Visibility Audit Include?
We run the same five-phase process for every client, so your results are measurable and repeatable.
Setup and Buyer Question Design
We learn your services, locations, and top competitors. Then we write 20 to 25 questions the way your buyers actually type them: who's the best in your category, who handles a specific problem, how you compare to a competitor, and basic facts about your business.
AI Citation Audit
We run those questions across ChatGPT, Gemini, Perplexity, Microsoft Copilot, and Google AI Overviews. We test with web search both on and off, so we see what each tool already believes about you and what it finds when it goes looking. For every answer we record whether you're named, whether you're linked, whether the facts are right, and which competitors show up in your place.
Google Business Profile and Listings
We score your Google Business Profile on identity and categories, services, reviews and responses, posts, and name, address, and phone consistency. We also review the profile, review, and website details Google's Gemini-powered Ask Maps draws on when someone asks a question about your business. Then we compare your business information across major directories, because even small mismatches weaken the trust AI tools place in you.
Technical and Schema Review
We crawl your website for broken pages, redirect chains, orphaned pages, and missing or conflicting structured data. Schema is the layer that tells AI tools, in their own language, who you are and what you do. If it's missing or wrong, they have to guess.
Report and Action Plan
We pull every finding into one scored report and walk you through it, with the fixes ranked so you know exactly where to start.
What Do You Get From the Audit?
AI Citation Baseline Score
On page one of your report. The number you'll measure progress against.
Green, Yellow, or Red Rating
Green means a strong foundation. Yellow means moderate gaps with a clear 60 to 90 day plan. Red means major gaps that need attention now.
Up to 10 Prioritized Actions
Ranked by impact and effort, with a clear owner for each. Clarity beats a 50-item list you'll never finish.
PDF Report
Your full AI citation log and listings report are attached as appendices.
90-Day Retest
We run the same questions again so you can see what changed.
Not Ready for the Full Audit?
Start with the free AI Visibility Check. On a short call, we run a sample of real buyer questions and walk you through what AI tools say about you and your competitors.
Who Is an AI Visibility Audit For?
We built this audit for DFW businesses whose buyers research carefully before they call.
Law firms. Prospective clients ask AI tools which firm handles their kind of matter. Your credentials only help if the tools can see them.
Healthcare practices. Patients ask AI whether a practice takes new patients or accepts their insurance. A wrong answer sends them somewhere else.
IT and managed services providers. "We do IT support" rarely gets cited. Specific services, certifications, and proof points do.
Commercial construction. Project work, safety record, and service area all shape whether AI tools name you for the jobs you want.
Professional services. Accounting, consulting, and financial firms whose expertise needs to show up in the answer, not just on the website.
Why WSI Digital
We've helped DFW businesses get found online since 2009. SEO, websites, paid search, and content came first, and they still matter. AI visibility is the next layer on that same foundation, not a replacement for it.
That's also why this audit covers your website, your Google profile, and your listings, not just AI answers. The tools draw on all of it.
Find Out What AI Is Telling Your Buyers
The answer is already out there. The only question is whether you've seen it.
Book Your Free AI Visibility CheckOr call us at 972-898-3829.
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