Twitter has become very powerful social selling tool in past couple of years. There are many useful features twitter has rolled out in past several months for businesses to leverage, to execute effective content marketing campaigns including video and picture content. You can now run promoted twitter campaigns that are syndicated to other platforms beyond twitter.

As of this week, twitter has reportedly partnered with Google. What does this mean to those businesses already tweeting? Your tweets will now appear in Google’s search results as soon as they are posted! If your tweets are not appearing in those search results, your prospective clients will find your competitor’s tweets.

If you are not sure about how to go about marketing your business on twitter, here are some tips to get started.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.