According to the latest social media statistics for 2020, “online users spend an average of 3 hours per day on social networks and messaging”. (Oberlo).
Social media marketing is an essential asset to businesses of all kinds. It has become the bedrock for a brand to reach new users, build a loyal and engaged network of followers, and continually connect with their target audience.
With more and more customers using social media to stay up-to-date with news, events, and products, your social media profiles may be one of the first touchpoints and experiences customers have with your business— a trend that has been accelerated by the COVID-19 pandemic.
Yet despite its importance, there are some common social media marketing mistakes that we see businesses making over and over again—most of the time, without even realizing it. Those social media marketing mistakes can seriously impact your campaigns, impact your reputation with customers, and even cost your business money. So, join us on September 23rd as we take a look at the devastating-but-common social media mistakes that we see happening repeatedly, and learn how you can avoid them. Get insights from Raakkel Sims, a social media expert from PromoRepublic (one of WSI’s strategic partners), who will share how you can avoid these common mistakes to get the most out of your social media marketing efforts.
In this Video Guide, you’ll learn:
• How today’s economic landscape has changed how consumers use social media throughout the buying journey
• Which social media mistakes business commonly make and how to easily avoid them
• How to properly plan and develop a social media editorial calendar with the right content mix
• Why having a solid social media strategy is more important than ever before
Access this video session by completing our short form below by clicking on the image.
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