If you missed the last Google Partners Connect Session for the year, we got you covered…

Did you know, 68% of B2B buyers prefer to do research on products and services on their own, before contacting providers for more information. This created a unique opportunity for marketers to be present to serve up the content that B2B buyers when they need it, in the digital format they prefer on devices of their choice.

Sales & Marketing converge due to digital trends. Providing relevant content online replaces having sales reps for your business.

According to research, online drives over 50% more than direct sales rep contact. Online also drives decision-makers to get in touch with providers about purchases quicker. Research also shows there is a 67% increase in closing sales when sales and marketing teams are in sync while closely monitoring the prospect’s buying journey.

This session of Google Partners Connect provides insights into B2B buyer behavior and strategies for marketers to reach qualified prospects that are ready to buy.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.