Search team at Google has been fine tuning the search algorithm to make search results more relevant & useful for users. This makes it very important for marketers to keep on top of their Search Engine Optimization (SEO) efforts & content marketing strategy. Understanding the factors that really affect search engine rankings and ultimately traffic to your website is crucial to have a successful SEO campaign. This video illustrates 7 steps that you need to include in your SEO strategy and execute them efficiently.