If you missed the last Google Partners Connect Session for the year, we got you covered…

Did you know, 68% of B2B buyers prefer to do research on products and services on their own, before contacting providers for more information. This created unique opportunity for marketers to be present to serve up the content that B2B buyers when they need it, in the digital format they prefer on devices of their choice. Sales & Marketing converge due to these digital trends. Providing relevant content online replaces having sales reps for your business.

According to research, online drives over 50% more than direct sales rep contact. Online also drives decision-makers to get in touch with provider about purchase quicker. Research also shows there is 67% increase in closing sales when sales and marketing teams are in sync while closely monitoring prospect’s buying journey.

This session of Google Partners Connect provides insights into B2B buyer behavior and strategies for marketers to reach qualified prospects that are ready to buy.