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Make Mobile Experience a Brand Builder for your Business

Mobile users are not ready to accept less-than-great browsing experience, while they are in a hurry to make a purchase or trying to find a place near by or even when they are researching on a topic, product or service. If your website is not loading instantly on mobile, you have lost a potential customer. …

New Research Data Uncovers Unique Opportunities for Mobile Apps

Research shows 92% of smartphone users actively use Mobile apps. Mobile Apps have become an integral part of people’s daily routines in personal & professional life. Well thought out and done right, advertising through mobile apps can be successful both at reaching decision makers and at driving desired positive action.   Two insights marketers will …

Google Speed Update Rolled out for All users Can Affect Page Ranking

Google Speed Update – Why Now? User experience while browsing will make or break your marketing campaign, depending on how fast your website loads especially on mobile browsers. If page takes too long, user is going to leave the site and continue looking for other options. Google has been educating marketers to broadly think about …

Google Partners Connect co-hosted by WSI Plano on November 15, 2017

Consumer behavior is constantly changing in the digital space. They ask for 24/7 access to information, to have options available to consider to make buying decision in shorter amount of time. Traditional business models in many industries are challenged due to this demand for readily available information by consumers. According to statistics collected by Google, …

Tips for Finding Focus in a Mobile World

Are you able to keep up with the changes in the Digital Marketing Space? You can not afford to not keep the focus and stay on top in this competitive market to stay ahead and have a competitive edge! In our previous post, we talked about 7 steps for finding the best Digital Marketing Mix …

Google Indexing Tweets for Mobile Search

If you don’t have a twitter account for your business & you are still speculating the benefits of using twitter for your business, there is one more reason why you have to get on board soon. Starting from 5/19/15, Google has started indexing tweets to show up in Mobile Search results. If mobile traffic is …

Google Rolling out Mobile Search Algorithm Changes

As more and more users browse the internet on their mobile devices to look for products & services, Google is trying to make the search results more relevant on mobile devices & wants to make to sure websites that the consumers land on are mobile-friendly or responsive and provide better user experience. In an effort …

Mobile marketing today & how businesses are benefitting from this strategy

Mobile marketing today & how businesses are benefitting from this strategy In 2013 the use of mobile devices increased dramatically due to the introduction of smart phones. Increases in mobile internet traffic now means that a good mobile marketing strategy is essential to the success of your business. Mobile marketing is a crucial component of …

Key Mobile Trends to Watch For in 2014

Mobile Trends Overview Overwhelming population on the internet access the internet only through their mobile devices, according to Forbes Article “?Fifty Essential Mobile Marketing Facts“. We can not afford to ignore this compelling evidence & to not adopt mobile marketing strategies in our marketing plan to build our credibility in the mobile world. Otherwise, we …

Mobile Website Vs. Responsive Design

Why you need your Website to be Mobile-Compatible? It is becoming more and more challenging for businesses to keep with ever changing internet landscape. With Google changing their search guidelines to make?the search results better, businesses having hard time keeping up with their website management. Now, with increasing number of users browsing the internet & …