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Google Introduces Simpler Brands & Solutions

Google is introducing simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. In this blog, the company’s talks about why these new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses. These solutions allow marketers to deliver valuable, trustworthy ads …

Retail Marketing Strategies – Google Partners Connect June 20, 2018

Retail Shopping Trends Today’s consumer behavior & how they interact with retailers has changed dramatically due to growth in connectivity. Digital shoppers are expected to represent over 1.8 billion of the global population.  The retail landscape has changed but the importance of the holiday season remains constant. To win, brands must meet today?s curious, demanding …

Build Local Presence Online – Google Partners Connect May 2, 2018

Local Search Trends There are billions of local searches happening on Google every day. In honor of National Small Business week, we co-hosted this live stream event with Google, where we show how businesses can get in front of customers in their areas and share best practices for using Google My Business features, among other …

Tips to Improve Lead Generation with Digital Advertising

Digital Advertising to improve Lead Generation We get it: as a marketing executive, quality lead generation is one of, if not THE most important thing to your business. And without active and engaged customers you can?t survive ? let alone drive profits! But as you may have already experienced, setting up a successful digital advertising …

The Future of SEO

With constant changes to Google’s Search Algorithm, marketers are stumbling in their SEO efforts and failing to get results. With this challenge on hand, there is also never ending conversation about whether??SEO is Dead or Alive and if it’s really worth investing?resources into SEO efforts at all. This Infographic will help you understand the future …

7 Steps for a Successful SEO Campaign

Search team at Google has been fine tuning the search algorithm to make search results more relevant & useful for users. This makes it very important for marketers to keep on top of their Search Engine Optimization (SEO) efforts & content marketing strategy. Understanding the factors that really affect search engine rankings and ultimately traffic …

Dynamic Search Ads – Going Beyond Keywords

Keyword Based Google Adwords Campaign If you have?Search Engine Marketing (Google Adwords) as one of your marketing?strategies to reach your customers online, you probably are aware of few inconveniences in setting up and managing the campaign: Keyword Research and the tedious process of building keyword list for different ad groups. Often, you may be missing …