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Are you a Sophisticated Marketer?

Who is a Sophisticated Marketer? Someone who understands the fundamental, unchanging principles of marketing but has absolute confidence in applying these principles to new technologies & platforms.  Hungry to learn new skills & equally committed to testing the effectiveness, optimizing around what works Demand for robust data & ROI Recognize Social Media & Content Marketing …

Google Partners Connect co-hosted by WSI Plano on March 13, 2018

Video Matters! Most powerful digital marketing strategy to capture and engage people & drive action. With Videos you can tell compelling stories that people can relate to & drive real business results. Watch this Video to learn about Video Marketing strategies & tools for your business. Feel free to reach out to us at 972-635-3550 …

Facebook’s News Feed Algorithm Change – What it means to your brand?

Why Facebook made changes to News Feed? Facebook has been listening to comments and suggestions from users over the past year. There were complaints from users about posts that they don’t really care about showing up in their news feed. In order ensure people have better user experience,? Facebook started exploring changes to the algorithm. …

Improve Customer Engagement with Video Marketing

Video marketing is a proven and effective strategy to deliver personalized & appealing content to answer questions to problems that your prospective customers are trying to resolve. When you are investing time and efforts to create helpful videos on topics that are of interest to your target audience, you are setting yourself apart and stand …

Free Copy of eBook – Email Marketing: Evolving In A Social World

In the previous post we shared tips to improve ROI on your Email Marketing Campaign. Now, you are ready to dive deep into: setting a goal for your campaign, develop a sound inbound marketing strategy to share content with your target market via email & implement the strategy into an efficient email marketing campaign We …

Advanced Techniques to Optimize Email Marketing

Drip Marketing is a must-have strategy to stay on-top-of-mind of your clients and prospects, even when they are not actively looking for your services. When they are ready, you are right in their inbox to be found. Email marketing has proven to be the most effective drip marketing strategy of all times. Inbound marketing techniques …

Online Reputation : How it affects your Business?

Checking your reputation online is a major step in your prospective buyer’s buying journey. Your online reputation builds credibility & plays a major part in final buying decisions. Online reputation management has to be a part your online marketing strategy. There are various platforms you can utilize to request for reviews from satisfied customers and …

Adaptable Digital Marketing for 2016

Are you ready to revamp your marketing and take your business to the next level in the new year 2016? If your answer is yes, then you should be able to?adapt to new challenges and technologies that can help you build strong customer base, brand loyalty & win new business. Watch this short video that …

Twitter Releases Collections API – New Publishing Tool

Marketers and individuals tweeting everyday, multiple times a day, generating 100s and 1000s of tweets. These tweets have potential of turning into a compelling story. Until now, you had to manually manage tweet Ids and?embed them into an app or a website one-by-one. With the new new Collections API, you can turn?multiple Tweets into a …

YouTube launching Ad-Free Video Subscription Service

For those of you (I am one of them) annoyed by ads popping up while watching favorite videos, YouTube launching their new Ad-Free Video Subscription Service called YouTube Red?on October 28, 2015.? YouTube Red lets to watch videos without disruption from ads, and lets you watch videos offline on your phone, tablets, etc. Event better, …