Having a content strategy for your website and internet marketing is critical to build credibility with your ideal customer online. Having great pieces of content in the form of articles, blogs, eBooks, videos, etc. is a great way to share your expertise and solidify your position as a subject matter expert in your target market. Consumers are looking for information to find answers to their problems and possible solutions, before they choose a solution provider. Without an effective?content strategy in place, you lose the opportunity to be a part of different stages of their buying journey.
This short video illustrates the steps involved in building an effect content strategy for your website and marketing.
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