As more and more users browse the internet on their mobile devices to look for products & services, Google is trying to make the search results more relevant on mobile devices & wants to make to sure websites that the consumers land on are mobile-friendly or responsive and provide better user experience. In an effort to achieve this goal, Google?has announced that significant changes to its search algorithm for mobile search results ranking are on the way. Roll out of these changes will happen over few days, starting from April 21, 2015.

These changes will affect mobile searches in all languages worldwide and will have significant impact on search results.

Immediate Steps you can take to make sure you are following Google’s mobile compatibility guidelines:
1. Run your website through a Mobile Friendly Test
2. If your site is mobile-friendly, Register your website with Google’s web master tools to generate mobile usability report
3. If your site is not mobile friendly or responsive, work with a web developer to make your site mobile-friendly
4. Once your site is made mobile friendly & have resolved all mobile usability issues reported by Google, work with a developer to optimize your site?for mobile search. If you like to DIY, you can refer to Mobile SEO Guide

If you have questions on this topic feel free to contact us via our Digital Marketing Website.