In this highly competitive internet marketing space, it is becoming overwhelming to marketers to keep up with all the follow up tasks on daily basis. Need for streamlining this marketing process has become more critical than ever. Lead generation, customer acquisition & customer retention are the 3 important steps in marketing. If these are executed correctly, then the 4th step of viral marketing (word-of-mouth) falls into place effortlessly.
We would like to share resources that will help you understand marketing automation, available options and to plan on how to implement this for your business:
Podcast: Social Media with Dave Kerpen