Performance of site without a doubt seem to increase your site visitor experience. This eventually increases the popularity of the website and ranking and tend to attract more returning visitors. So, it is very important for any website designer to weigh in factors that may slow down the loading of web pages (such as videos, large images, etc.) and make sure these are addressed at the time of design and implementation. Also, bandwidth of the hosting server affects the performance of the website.

How fast your website loads is as important as how good your website content is. Improving the site speed can contribute to search engine optimization, due to increased site visits.