Social media as a relationship management tool was adopted early on byB2C market. B2B market is however progressing cautiously towards adopting this tool and taking little longer. Trends are moving in positive direction & B2B marketers are finally acknowledging the importance of this tool and realizing its potential in building business relationships.
Engaging with your prospects now requires constant listening to take advantage of conversation online. Listening to what customers are saying about your products/services whether it is positive or negative, will help you improve and optimize your marketing further. This will ultimately help in building the kind of brand loyalty you would hope for.
Watch this short video to better understand Improving Engagement with Social Relationship Management