Mobile users are not ready to accept less-than-great browsing experience, while they are in a hurry to make a purchase or trying to find a place near by or even when they are researching on a topic, product or service. If your website is not loading instantly on mobile, you have lost a potential customer. According to Google Research data, these mobile moments do matter. They make or break the brand experience for buyers. 

When a shopper has a great brand experience on their mobile phones, there is more likely-hood of them coming back and shopping on your website again. If they have had negative or neutral experience, you can be sure that they are not coming back. 

Few key points to note & address, based on Google Research data on Mobile experience:

  • Lags are lethal. Making load speed high priority is critical. If your web page takes more than 3 seconds, users will abandon your site, Make sure your content (text, video, graphics) load instantly on mobile phones
  • Helping them helps you; Learning from people’s search behavior marketers can uncover the powerful signals of intent. Knowing the intent, you can deliver relevant messaging in their individual moments of need
  • Neutral can be negative; Forty-six percent of people say they would not purchase from a brand again if they had an interruptive mobile experience. If the experience is neutral & not awesome, it is as good as negative experience

Read Full Article: How to make every mobile moment a brand-builder

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