Optimized content on your website, article sites and blogs contribute significantly to your website rankings in search results with major search engines.Research what your target audience is looking for and identify relevant information which can be useful to the audience. This is critical, especially when the buyer is in the research mode, in their buying process. Useful content would attract them to revisit your website, when they are ready to buy. It is recommended to follow web copy guidelines in writing content. Good Web Copy contributes to search engine optimization.
According to leading author and strategist “Content Marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way.”