I have been looking for a platform that where I can manage all my social media profiles from one place. Recently, I found few options to explore. The tools I came across are Tweetdeck, Hootsuite and Seesmic. All these tools help you connect and engage across multiple social networks, with slight differences in features.
Hootsuite offers you the tool which runs online and very easy to manage. It requires you to configure your dashboard, to add multiple social media profiles that you can manage and customize the dashboard. Current version of HootSuite 5, allows you to manage multiple twitter accounts, multiple face book accounts, facebook pages, LinkedIn, WordPress, etc. With Hootsuite you get the cool feature of scheduling your posts for later. Hootsuite also offers? statistics tool to track the performance. It also allows you to integrate your Google Analytics account to analyze the impact of social media campaigns. There is no installation required to use this tool. I find Hootsuite to be more comprehensive compared to Tweetdeck & Seesmic.
Seesmic has Seesmic Web which does not need any installation. It also has a desktop version for Mac or Windows. It allows you to add face book, twitter, & Linked In profiles to the dashboard. However, I have not found a way to add face book fan page to the dashboard, which is an essential feature. You can find more information on this tool at seesmic.com.