According to a recent report from emarketer, more than one half of businesses using twitter generated double the median monthly leads of non-twitter users. In Business-to-Consumer industry, more and more businesses have adopted social media to engage their potential customers regarding their products and services. This strategy of inbound marketing not only can generate more leads for less money , but also can double the monthly leads.

Social media savvy consumers are looking for product reviews online, before making a purchase. Businesses have determined that encouraging consumers to talk about products and services online, is an effective marketing strategy. Businesses can promote their products services via various media such as blog posts, tweets, or videos on you tube. Consumers then join the conversation and carry on. This tends to increase the credibility and builds trust. At the same time, businesses have to be cautious about their online reputation and be proactive in handling any negative publicity.

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