Google Announced?couple of months ago, their continued effort to improve the quality of search for consumers. As a part of this effort, Google is introducing new guidelines for Doorway Pages, pages that are created to rank high for specific search queries. This is in an effort to discourage webmasters from using low quality, duplicate content on the website, just to boost their ranking in search results.
Google Doorway Algorithm is officially launched and websites with door way pages are affected significantly with this roll out. This especially affects websites that are using?doorway pages, to promote multiple locations for same services, to boost ranking in local seo. What Google has identified is, these pages typically have same content except for location name. This does not add value to website content, & according to Google’s guidelines these pages need to be revised with unique content for each location.
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