Search Engine Optimization (SEO) is still a key strategy to strengthen online visibility and improve reputation with major search engines (Google, Yahoo, & MSN). But, getting results with SEO strategies alone could be a drawn out process. Because of this, most businesses are adopting SEO in conjunction with one or more Social Media strategies, to improve online visibility in less time. Be sure to consult a professional or do your research, to evaluate whether these strategies are relevant for your business and then put a plan in place to execute these strategies.


Few years ago, social media was popular among individuals to interact with family and friends, and stay in touch. It was not the norm for businesses to have fan pages and build their network online. So, businesses allocated their marketing dollars towards paid-search marketing, such as Google Adwords and search engine optimization (SEO) to improve rankings in organic search. As we are aware of the fact that Search Engine Optimization is a long term strategy, for some businesses it took lot longer than others, to achieve rankings in search engines, even after aggressive link building and content marketing strategies. This is not the case anymore, since businesses now have the option of adopting social media strategies in their marketing plan, based on the proven results in the industry relevant to their business.

Current Trends

Now, businesses can allocate resources between Search Engine Optimization (SEO) and Social Media Optimization (SMO) / Social Media Marketing, and achieve results in less time. By engaging in Social Media Optimization, it is now easier to adopt Social Media Marketing Strategies as well.

If you are a hands-off type of business and don?t have resources to manage Social Media profiles and engage in conversation with fans on a regular basis, SMO is the best option for you. Once you have SMO plan in place, if you have resources to manage the profiles on a regular basis and respond to fans in a timely manner, you can engage in Social Media Marketing activities.


By executing both SEO, SMO & Social Media Marketing strategies effectively, you are leveraging the power of the internet to:

  • Improve online visibility
  • Strengthen brand awareness
  • Build Credibility Online
  • Build a strong following online
  • Generate leads by viral marketing
  • Be the source of information, when consumers are ready
  • Create excitement about shopping online

Kriti Web Solutions, Digital Marketing