Local Search Trends

There are billions of local searches happening on Google every day. In honor of National Small Business week, we co-hosted this live stream event with Google, where we show how businesses can get in front of customers in their areas and share best practices for using Google My Business features, among other online marketing strategies.

Mobile is a game changer in digital, more specifically in local landscape. Consumers opt to search on their mobile device in their moment of need and 30% of these mobile searches are related to a location. Building a local presence for your business is critical than ever. Today’s online consumer is Curious, Demanding & Impatient. You have to cater to this consumer behavior, by providing relevant information in the moment of their need, in a format that they can consume quickly and easily, before making a decision. 

Google My Business

Google can help your business found online across all devices. 3 out of 4 consumers use a search engine to search before they buy and 7 out of 10 have bought from businesses they found on search engine. 

Google My Business is a free listing that you can use to display business information on search engine and Google maps. This is a great tool to attract local customers with reviews, deals & updates with current information about your business. Once you complete the business profile, claim & verify your business with Google, you may showcase

• Photos
• Videos
• Posts with important time-sensitive information
• Upcoming events
• Reviews

Once Google My Business page is live and active,

• you can monitor the performance using built-in Insights feature.
• If you are a new business and don’t have a website yet, you now can build a quick website from Google My Business
• You can use Adwords Express for advertising to build your brand awareness &
• So much more….

Build your Local Presence Online Live Stream Recording is now available.

If you have questions about Building Local Presence Online for your business, Contact Us for a Complimentary Consultation.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.