For many small and medium businesses (SMB) it is time to upgrade their websites. Websites are not project-based static sites anymore. Consumers are always looking for fresh content and offers on your website. How do you keep up with this? As a SMB business owner or as a person responsible for marketing in the company, you want to be able to keep the content fresh and up-to-date on your website. At the same time, you don’t want to be spending your valuable time in learning how to write HTML code. However, if your site was developed years ago chances are that the only way to update the code is by going into the code.

In order to keep up with the demands of the consumers craving for fresh content and news, many useful CMS tools have been introduced into the market. This is a great opportunity for businesses to upgrade their out-of-date websites and learn to manage them, with very easy-to-use, feature-rich content management systems. It does not mean you want to spend time learning how to design and develop your website on these CMS platforms. It is always recommended to hire a professional to design and develop the website for you. Once the site is live, you can manage and make updates to the content, add/delete pages, upload pictures and videos using the CMS interface available for you as an administrator of the site.

There are many open source? platforms you can choose from; Joomla, WordPress, Drupal, etc.. Depending on the requirement for your website and the type of customization you need for the site, you have to make a choice.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.